Burger King just seriously improved on its classic paper crown by creating a real, bejeweled version for rapper Latto’s performance during the MTV VMA’s. During her performance of “It’s Givin’,” Latto was seen wearing the crown, which included the BK logo and Latto’s 777 logos with crystal embellishments.
Read MoreAuthor: Brendan Menapace
Bright Colors, Minimal Branding: What Distributors Can Learn from the Starbucks Fall Drinkware Line
Starbucks just debuted its new fall drinkware line, featuring tumblers, mugs, water bottles and hot cups. Starbucks is a trendsetter in the drinkware space, so it’s a good look at what end-users will want this year.
Read MoreChrysler’s Athleisure Line Is a Lesson In How Merchandise Changes Brand Perception
Chrysler is joining the growing list of automotive companies expanding their branded merchandise capabilities in the hopes of creating a brand aesthetic tailor-made for the 21st Century. Its new athleisure and lifestyle line features minimal branding but maximum cool factor…
Read More7-Eleven Goes Full E-Commerce With 7Collection Store
7-Eleven, home of the Slurpee and practically synonymous with the idea of a convenience store chain, has done a couple merchandise drops over the last few years, but rather than continue one-off promotions here and there, it’s going all in with the introduction of the 7Collection store…
Read MoreUSPS Releases Proposed Peak Season Price Increases
The U.S. Postal Service is planning on raising parcel rates this holiday season, with some package rates increasing by as much as $6. The rate increase will affect Priority Mail Express, Priority Mail, First-Class Package Service, Parcel Select and USPS Retail Ground from Oct. 2, 2022 through January 22, 2023…
Read MoreMiller High Life Created Beer-Infused ‘Dive Bar’ Popsicles (Complete With Tobacco Smoke)
Miller High Life created the “Dive Bar” popsicle, meant to invoke every sensory experience of being in a real-life dive bar. The frozen treats are made with peanuts, dark chocolate (to represent wood paneling), caramel (for the sticky floors), and even a hint of tobacco smoke. They’re also 5% ABV. The bars are available in two ways…
Read MoreMore Fire Departments Report Fundraising T-shirt Scam Texts and Emails
Fire departments in North Carolina and New York are warning community members about T-shirt scams. The Rockingham Fire Department in Rockingham, North Carolina, said scammers are selling T-shirts or asking for donations to the department via text message, according to the Richmond Observer. “If you get any kind of information in a text or email…
Read MoreThe Best Football Stadium Promo Might Be This Montreal Alouettes Poutine Helmet
If you’re not familiar with poutine, it’s a dish made up of french fries topped with cheese curds and brown gravy, which was created in Quebec. Apparently, the Montreal Alouettes Canadian football team thinks poutine is best served in a replica helmet, because that’s the team’s latest stadium promo…
Read MoreTri-Mountain Announces Closing After Nearly 30 Years
Tri-Mountain announced yesterday that it will cease operations “in the near future” after almost 30 years in business. In a release, the company said that its stock, blank inventory will be available on a final sale business through tomorrow. Decorated orders already in the works will be delivered as planned, but Tri-Mountain won’t accept…
Read MoreThe Next Steps in NIL: Clemson’s New Marketing Hub and Alabama’s Team Store
Clemson University just created one of the biggest hubs of NIL development: a 12,000 square foot facility dedicated to its “Reign” NIL program, which will assist student-athletes in marketing themselves, including through merchandise. The University of Alabama is also opening a dedicated store within its football stadium for NIL products…
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