How JSTOR Merch Became an Obsession for Academics on the Internet

In 2011, JSTOR, the academic journal site, started selling branded products like T-shirts, hats, stickers and even a “future scholar” onesie after seeing a college student’s JSTOR tattoo, according to Input Magazine. In 2018, JSTOR took its merchandise platform down to find a new vendor. That hiatus was extended by the pandemic. During that break, JSTOR merch became almost mythical online. Now, the merch is back…

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Could ‘Convertible’ Apparel Be the Next Big Thing in Promo?

In the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of…

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Patagonia to Open Apparel Repair Center

Outdoor apparel brand Patagonia has partnered with a Dutch textile platform to create a new apparel repair center for affiliated brands. The goal, according to Just-Style, is to divert 1 million kilograms (2,204,622 lbs.) of apparel waste from ending up in landfills by making 300,000 clothing repairs annually…

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Marvel Fans Can Eat Popcorn Out of Thor’s Hammer Thanks to AMC Promo

In the Marvel Cinematic Universe, only those who can prove themselves worthy can wield Mjolnir, Thor’s famous hammer. In real life, however, all it takes is $39.99. You can even eat popcorn out of it. To commemorate the release of “Thor: Love and Thunder,” AMC Theaters is selling a replica of Mjorlnir that doubles as…

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