Earlier this summer, Miller Lite released beer-infused charcoal for your boozy barbecues. Now, the brand is helping out those who want to get their grill on but don’t have one of their own. Miller Lite’s “Grill Share” program will offer up rentable, branded grills in New York City and Chicago, while giving fans an opportunity to win one to keep…
Read MoreAuthor: Brendan Menapace
Some Corporate CEOs Are Reconsidering Where Promo Fits in Their Budget
This week, a report in the Wall Street Journal indicated that some CEOs are putting in place cost-saving measures due to recession fears. Some of those decisions could include limiting “corporate swag” and promotional products. One company even named a “swag czar,” whose job is to approve orders for branded products…
Read MoreNature Valley’s ‘ReTok Shop’ Lets Fans Buy Exclusive Merch—But Only If They Share Earth-Friendly Acts on TikTok
Nature Valley is living up to its name with a new TikTok initiative encouraging people to do something good for Mother Earth. In exchange, they’ll get an exclusive password to buy Nature Valley merch from brands like L.L. Bean, Stasher and more. Fans who post their sustainable initiatives will get access to the “ReTok Shop”…
Read MoreHow ‘Camp McDonald’s’ Evolved the Celebrity Fast Food Merch Partnership
McDonald’s has been one of the pioneers of collaborating with musicians for branded merchandise and meals, having already partnered with Travis Scott, J Balvin, BTS, Saweetie and Mariah Carey. Its latest collaboration with Kid Cudi took things in a different direction, adding some new wrinkles beyond a simple co-branded product drop…
Read MoreThe Coors Light Branded ‘Thirst Trap’ Literally Traps Mosquitos in a Beer Can
Summer is also peak mosquito season, and Coors Light’s latest creation is a literal thirst trap that helps mitigate those annoying little bloodsuckers. The Coors Light Thirst Trap is a funnel that attaches to a beer can (preferably Coors Light) and traps mosquitos inside. Get it? “Thirst trap?” Pretty clever!…
Read MoreHow JSTOR Merch Became an Obsession for Academics on the Internet
In 2011, JSTOR, the academic journal site, started selling branded products like T-shirts, hats, stickers and even a “future scholar” onesie after seeing a college student’s JSTOR tattoo, according to Input Magazine. In 2018, JSTOR took its merchandise platform down to find a new vendor. That hiatus was extended by the pandemic. During that break, JSTOR merch became almost mythical online. Now, the merch is back…
Read MoreCould ‘Convertible’ Apparel Be the Next Big Thing in Promo?
In the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of…
Read MorePatagonia to Open Apparel Repair Center
Outdoor apparel brand Patagonia has partnered with a Dutch textile platform to create a new apparel repair center for affiliated brands. The goal, according to Just-Style, is to divert 1 million kilograms (2,204,622 lbs.) of apparel waste from ending up in landfills by making 300,000 clothing repairs annually…
Read MoreCalifornia’s New Plastic Packaging Law Is the Strictest in the U.S.
California Gov. Gavin Newsom signed a new law in the state that all packaging must be recyclable or compostable by 2032 in an effort to cut plastic packaging by 25 percent. It also requires 65% of all single-use plastics be recycled in that same 10-year window. “Our kids deserve a future free of plastic waste…
Read MoreLittle Caesar’s Drops Summer-Themed Merch Line (Complete With Toga T-shirt)
The last time we covered Little Caesar’s promos, it was when they debuted the “Hot N’ Ready Shop” last November. All of the products, which ranged from apparel to holiday accessories and skateboards, sold out pretty quickly. The only items that survived day one were slippers and wrapping paper. The “pizza pizza” chain is back…
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