Brendan Menapace, Author at Print & Promo Marketing

Ohio State University Trademarked ‘THE’ for Branded Merchandise

After being told in 2019 that, no, you can’t trademark the world “The,” THE Ohio State University has successfully secured the trademark for “THE” to use on branded merchandise. https://twitter.com/JoshGerben/status/1539610553412452355 If you watch NFL games where the starting lineup says their names and where they went to school, you’ve probably seen a few Ohio State…

Uyghur Forced Labor Prevention Act Takes Effect: What Apparel Sellers Should Know

The Uyghur Forced Labor Prevention Act (UFLPA) took effect on June 21, targeting goods produced in China’s Xinjiang Uyghur Autonomous region. The region has been a topic of debate in recent years, as human rights groups claim the Chinese government has forced the Uyghur minority into labor camps. In response, U.S. companies that source apparel from China should brace for disruption…

KFC wants to shine the spotlight on its selection of sides. To do that, KFC is including side dishes in the “Finger Lickin’ Good” motto by giving away little sporks that fit over your fingers. KFC has been using sporks in its restaurants since the 1970s, but these smaller models are “ergonomic and gastronomic [pieces] of table-ware tech” perfect for items like corn or mashed potatoes…

During the NBA Finals between the Warriors and Celtics, a Boston bar displayed a sign reading “Ayesha Curry can’t cook,” a jab at Golden State star Steph Curry, whose wife Ayesha is a restauranteur. Steph responded by wearing a shirt saying “Ayesha Curry CAN cook” to a press conference, which kicked off a T-shirt war between player and bar. Now, the T-shirts are widely available…

Brands Walk Tightrope With Juneteenth Merchandise

Though it has been celebrated since 1866, Juneteenth wasn’t declared a federal holiday until last year. With that, there has been an influx of corporations and other businesses creating merchandise related to the holiday, or releasing branded products incorporating a Juneteenth motif. Like Pride motifs, though, it can come off as empty if companies doesn’t back it up with real action…

Fresh Beginnings, the food gifts supplier based in Valdosta, Virginia, announced in a statement that the company will close permanently on June 30, 2022. The company said it will still process orders received by June 14, 2022, and final shipments will occur no later than June 22. Any shipment scheduled after that will be canceled unless…

Chipotle Drops Retro ‘1993 Collection’ of Apparel, Accessories Inspired by Its First Restaurant

Chipotle is celebrating the decade of its birth with its new “1993 Collection.” The collection is built around the original design of Chipotle’s first Denver restaurant, with items like hats, sandals, socks, a rugby polo and a jacket all decked out in the original “Chipotle” font. Most feature its classic green, red and white color scheme…

We always try to shine a light on the products that make us think, “Wow, I’ve never thought of that before.” Products that fulfill a need end-users might not have known they had, or just stand out because of their individuality, are a good way to ensure that people hold onto them for a long time and have a more favorable view of your client…

Miller Lite’s Father’s Day ‘Beer Bond’ Is a Framed Certificate Good for One Beer in 2043

A lot of new parents look to the future while their kids are young. They think about what it will be like, the day their child learns to drive, graduates high school or, what Miller Lite is banking on, shares that first beer with dad. For Father’s Day, Miller Lite created the “Beer Bond,” a certificate good for one Miller Lite, redeemable in 2043 or later…