Once in a while, it pays to get back to basics. It might not unlock some magical secret to business growth, but it might spark some new ideas or provide some fresh perspective on your current strategy. Best of all, it doesn’t take that much time or effort to do. Here are two examples that, while simple, could have big benefits for your business…
Read MoreAuthor: Brendan Menapace
Baskin-Robbins Celebrates Rebrand With Merch Line Featuring Bikes and Apparel
After 77 delicious years, Baskin-Robbins is getting a bit of a branding face lift. That includes updating its employee uniforms and packaging to breathe new life into the brand famous for its 31 flavors. That’s just in the stores, though. Baskin-Robbins also plans to go far beyond just ice cream with merchandise like bikes and bucket hats, opening an online store for the first time…
Read MoreElon Musk Goes Full Texan With ‘Cyber Rodeo’ Merchandise for Tesla Factory Opening
Elon Musk commemorated the opening of the new Tesla “Gigafactory” outside of Austin, Texas, the only way he knows how: With a ton of pageantry and attention-grabbing branded products. In addition to an impressive lightshow, there was merchandise that included a $90 hoodie, a $75 gigafactory belt buckle and a $50 Tesla branding iron…
Read MoreNetflix’s Latest Immersive Merchandise Experience: Bridgerton at Bloomingdale’s
Netflix has made sure its content extends far beyond the confines of your TV or computer screen, and its latest effort is a line of apparel and merchandise inspired by “Bridgerton,” the popular period drama created by Shonda Rhimes. The collection is available at Bloomingdales, where fans can shop and sip Earl Grey at a tea bar…
Read MoreWhat the Heck Is Pickleball and Why Should Distributors Know About It?
Did your gym teacher ever make you play pickleball? Maybe you played it as an intramural sport when you moved to a new city. Or maybe this is the first time you’ve heard about the game that’s growing in popularity nationwide. If you’re in that latter camp, don’t worry. You’re not alone. It’s not quite on par with the NFL. (Yet.) But we’re here to tell you about the promotional possibilities…
Read MoreAldi Follows Up Surprise Streetwear Success With Full Line of (Very Affordable) Branded Merchandise
Aldi, Promo Marketing’s favorite budget grocery store brand, thought it was joking when it released a line of streetwear-inspired apparel in the U.K. last year. But it actually ended up making some merch that was, as the streetwear kids say, fire. Playing off that success, Aldi is back with a full line of branded merchandise. And, true to the brand, it’s all available for under $10…
Read MoreOur MLB Opening Day Promotions Power Rankings
Ah, Opening Day. What could possibly make it any sweeter for baseball fans? Uh, how about a nice little promotional product once you get to the ballpark? As we’ve done in years past, we’re taking a look at all the teams in Major League Baseball and judging them harshly based on their Opening Day promos. This time, we’re doing it Power Rankings style…
Read MoreShipping Updates: Ocean Shipping Reform Act Passes Senate, Container Rates Decrease 12% in March
The Senate unanimously passed the Ocean Shipping Reform Act (OSRA) last week, paving the way for changes regarding shipping costs and associated fees. Also, various market factors have led to decreasing ocean freight prices and lead times. Notably, container shipping costs fell by about 12% in March of this year…
Read MoreMoe’s Southwest Grill Created a Fully Branded Hotel Suite in Miami
Moe’s Southwest Grill created a fully branded hotel in Miami, where customers can celebrate a new menu item while they eat, sleep and breathe the Moe’s brand across four weekends in May. All of the amenities are branded in the Moe’s style in some way or another, whether explicitly with logos or just playing into the color scheme…
Read More4 Things We Learned From Pro Golfers’ Shopping Habits at the Masters Merch Store
Branded merchandise from The Masters is some of the most exclusive in golf, considering you can buy it only at Augusta National. And, as it turns out, even pro golfers do a bit of shopping while they’re at the tournament. So, what are the top talents in golf looking for in their golf merchandise?…
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