Liquid Death Mountain Water’s 2021 branded apparel sales passed $3 million, a huge increase from $700,000 the year before. Founder and CEO Mike Cessario said that more than half of direct-to-consumer purchases in 2021 also included a product from Liquid Death’s online store, and made clear the company is fully buying into branded merchandise…
Read MoreAuthor: Brendan Menapace
Michelob Goes Big Again With ‘NBA Jam’ Merch Collection, Retro Website and Pop-Up Experience at NBA All Star Game
Michelob Ultra’s “NBA Jam” pop-up experience and retro website is a great example of a promotion with a strong theme that brought together social media engagement, in-person experiential elements and e-commerce, with branded merchandise at the center of it all. Boom shaka laka…
Read MoreBAMKO Announces Strategic Partnership With Carder and Associates LLC
BAMKO announced a new strategic partnership with corporate gifting company Carder and Associates LLC. BAMKO likened the partnership model to a Silicon Valley incubator, where the company uses its stature to nurture another and help it achieve growth. Carder will preserve its ownership and autonomy, but will merge…
Read MoreJustin Bieber Meal and Merch Led to 10% Sales Increase for Tim Hortons, Reversing Pandemic Declines
We knew the Justin Bieber meal and merchandise at Tim Hortons sold well. But did you know that the partnership was so popular that it pretty much brought sales back to normal after pandemic-related declines? Tim Hortons reported a 10.3% sales increase at stores that introduced the Biebs line, after posting an 11% decline for the same quarter the prior year…
Read MoreUPS Debuts Branded Streetwear and Merchandise Collection at New York Fashion Week
UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week. Yes, this is the same UPS known for brown uniforms and delivering packages. The “Be Unstoppable” collection includes T-shirts, joggers, caps, water bottles, speakers and more…
Read MoreThe North Face Settles Trademark Infringement Case With North Carolina Apparel Seller
In September of last year, The North Face sued a small Raleigh, North Carolina, apparel seller over an imitation logo that referenced drug dealing. Now, the case has been settled, and the seller, who made apparel with “The Trap Face” on it, is prohibited from selling his products that infringed on the logo…
Read MoreVans and Crayola Go Customizable With Co-Branded Apparel Line
Vans and Crayola are teaming up again for a line of colorful sneakers, apparel and accessories, including customizable Vans sneakers. Each shoe style features vibrant color schemes reminiscent of the Crayola packaging, and some even have things like Velcro straps that look like crayons. There are also hoodies and T-shirts…
Read MoreLondon Van Gogh Exhibit Criticized for ‘Insensitive’ Merchandise
A Van Gogh exhibit in London has received criticism over souvenirs that some feel are insensitive. The Courtauld Gallery’s merchandise offering includes an ear-shaped eraser, a bar of soap whose description says “for the tortured artist who enjoys fluffy bubbles,” and an “emotional first aid kit for 20 key psychological situations”…
Read MoreChinese Banks Already Sold 95% of Commemorative Olympics Coins
Customers in Beijing have been fighting to get their hands on merchandise featuring the games’ mascot, an adorable panda named Bing Dwen Dwen. Shoppers have been clearing shelves of plush toys and other products with the panda’s face on it. But another product is getting the attention of shoppers around the Olympic Village—commemorative coins. According…
Read MoreShipping Industry Experts Say Backlog Might Finally Be Letting Up
Maersk CEO Soren Skou told Bloomberg last week that he believes the shipping crisis, wreaking havoc in international trade across the world, may return to normal in the coming months. In the interview, Skou said that the shipping backlogs will begin to let up in the second half of the year, easing some of the…
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