There’s that cliche that sports fans “eat, sleep and breathe” their team. Lay’s has made it possible for fans to take that first part literally with its new, special edition chips made using potatoes grown in soil from NFL stadiums. The promotion expertly integrates social media, timely NFL mania and some quality packaging design…
Read MoreAuthor: Brendan Menapace
Balenciaga Joins Reusable Drinkware Trend With $85 Branded Coffee Cup
Balenciaga, one of the most coveted luxury brands in the world, just released a reusable porcelain travel cup. The cup, part of Balenciaga’s new Objects line of products, is thermal double-wall insulated and available in two colors (white and black). To add to the appeal, Balenciaga branded the cups with a city name under the logo…
Read More‘Unexpected Incredibly High Demand’: Oscar Mayer’s Bologna Skincare Face Masks Sold Out Immediately
“No, this sheet mask is not real bologna. Put it on your face, not your sandwich.” That’s how Oscar Mayer warned customers about its new face mask, which is designed to look like you just slapped a couple pieces of bologna on your face. The masks made available on Amazon, but sold out quickly due to “unexpected incredibly high demand”…
Read MoreOhio State Basketball Team Creates Branded Merchandise Line With Profits Going Directly to Players
Now that NCAA’s name, image and likeness rules have changed, players have been landing sponsorships and launching merch lines with help from outside agencies or newly-created branding initiatives at the universities they attend. While most of these are solo efforts, the Ohio State basketball team came together to launch “The Players Edition” T-shirts and hoodies, with profits split evenly among the players…
Read MoreHow One Promo Distributor Created Natural Light Vodka’s Custom Trapper Hat (That Holds Miniature Bottles of Alcohol)
Natural Light released a line of flavored vodka last year. To make sure patrons stay warm, the brand is selling a trapper hat that not only insulates your noggin during these cold winter months, but also stores little bottles of vodka to make sure you’re wearing your alcohol blanket in case you venture out into the tundra. The promo distributor behind the hat told us how it all came together…
Read MoreManchester City Partners With Heineken for ‘Plastics’ Statue Outside Stadium
Manchester City, a club that grew from lower-league irrelevance to one of the biggest soccer clubs in the world, is trying to eradicate “plastics” (i.e., frontrunning fans) from the club as well as the environment through a partnership with Heineken that involves two life-sized statues of literal plastic fans made from recycled plastic waste outside Etihad Stadium…
Read MoreUbisoft Lets Gamers Turn In-Game Screenshots Into Custom Merch
Using the photo mode in games like “Assassin’s Creed Valhalla,” players can capture moments and then use Ubisoft’s partnership with Zakeke to add them to items like T-shirts, hoodies, mugs, phone cases and more. And like every social media platform these days, there are editing capabilities like filters, sizing tools and more…
Read More‘Got Milk’ Campaign Goes Modern With NFT Promo Using Scratch-Off Labels, QR Codes
We all know the “Got Milk” campaign by now. We’ve seen countless posters of sports and pop culture heroes with milk mustaches. To adapt to the times, the Milk Processor Education Program is adding NFTs to the campaign as a way to attract modern-day consumers, and using printed products to deliver them…
Read MorePrice Increases Continue as U.S. Inflation Jumps to 40-Year High
Pressure is mounting on the Biden Administration and the Federal Reserve to curb inflation, which jumped to its highest rate since 1982 last month after rising 7% rise year-over-year. Businesses across industries from auto manufacturing to grocery stores to the promo industry have had to increase prices…
Read MoreAvocados From Mexico Launches Enormous Multichannel Campaign Ahead of Super Bowl
Avocados From Mexico is returning to its Super Bowl branding glory by introducing a multichannel marketing experience, complete with a virtual house tour, e-commerce tie-ins and promotional apparel. At an NYRC pop-up, shoppers will be able to grab items from the company’s Avocado Glow apparel collection…
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