4imprint announced last week that its 2021 full-year sales were up 41% over 2020, bringing the distributor close to its pre-pandemic numbers. The company reported 2021 revenues of $787 million—90% of its pre-pandemic numbers in 2019, which the company said “[demonstrates] a strong recovery over the course of the year”…
Read MoreIt’s not every day that a branding opportunity is served on a silver platter. But, when it is, you need to take advantage. That’s exactly what Omicron Family Restaurant in West Bend, Wisconsin, did. No one is happy about the highly contagious Omicron variant. But, if your business is already named Omicron, well, that’s an opportunity too good to pass up…
Read MoreAs distributors, it’s important to stay current on the latest product trends and releases. To help position you for success, we looked around the industry and talked to a few suppliers about what is coming down the pipeline in 2022, what cool products are already here, and why distributors should pay attention…
Read MoreThe Los Angeles School District announced that students should upgrade their cloth masks to medical-grade masks to fight the Omicron variant of COVID-19. Several major universities are requiring students to upgrade their masks as they return to in-person learning. And Los Angeles County will begin requiring employers to provide medical-grade masks to some employees…
Read MoreThere’s that cliche that sports fans “eat, sleep and breathe” their team. Lay’s has made it possible for fans to take that first part literally with its new, special edition chips made using potatoes grown in soil from NFL stadiums. The promotion expertly integrates social media, timely NFL mania and some quality packaging design…
Read MoreBalenciaga, one of the most coveted luxury brands in the world, just released a reusable porcelain travel cup. The cup, part of Balenciaga’s new Objects line of products, is thermal double-wall insulated and available in two colors (white and black). To add to the appeal, Balenciaga branded the cups with a city name under the logo…
Read More“No, this sheet mask is not real bologna. Put it on your face, not your sandwich.” That’s how Oscar Mayer warned customers about its new face mask, which is designed to look like you just slapped a couple pieces of bologna on your face. The masks made available on Amazon, but sold out quickly due to “unexpected incredibly high demand”…
Read MoreNow that NCAA’s name, image and likeness rules have changed, players have been landing sponsorships and launching merch lines with help from outside agencies or newly-created branding initiatives at the universities they attend. While most of these are solo efforts, the Ohio State basketball team came together to launch “The Players Edition” T-shirts and hoodies, with profits split evenly among the players…
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Natural Light released a line of flavored vodka last year. To make sure patrons stay warm, the brand is selling a trapper hat that not only insulates your noggin during these cold winter months, but also stores little bottles of vodka to make sure you’re wearing your alcohol blanket in case you venture out into the tundra. The promo distributor behind the hat told us how it all came together…
Read MoreManchester City, a club that grew from lower-league irrelevance to one of the biggest soccer clubs in the world, is trying to eradicate “plastics” (i.e., frontrunning fans) from the club as well as the environment through a partnership with Heineken that involves two life-sized statues of literal plastic fans made from recycled plastic waste outside Etihad Stadium…
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