NBA Allows Sponsor Patches on Warm-Up Jackets, Shooting Shirts

By now, basketball fans are used to the sponsor patches on their teams’ jerseys. They’re pretty subtle—just a little logo near the shoulder. But the NBA is taking its sponsorship program a step further by allowing teams to incorporate a sponsor patch on shooting shirts and warm-up jackets they wear during pregame exercises…

Read More

Fanatics Acquires Topps Trading Card Business for $500M

Recently, Fanatics has inked deals with Amazon to sell NFL apparel and acquired a hard goods supplier to expand beyond just apparel. Now, it’s buying one of the biggest names in trading cards: Topps. The deal, which comes after Fanatics beat Topps for the rights to produce MLB trading cards, is worth roughly $500 million…

Read More

Tom Brady Has His Own Pantone Color for Apparel Brand

The Pantone Color of the Year might be Very Peri, a purplish shade representing “carefree confidence.” But a new Pantone shade is displaying another blend of confidence—the confidence that comes with being one of the greatest quarterbacks of all time. This is “Brady Blue,” a specific color that will be used for Tom Brady’s new apparel brand…

Read More

McDonald’s Gave Out 10,000 Mariah Carey T-shirts for Christmas

We can’t deny that Mariah Carey’s “All I Want for Christmas Is You” does, in fact, rock. McDonald’s can’t either. And after releasing the Mariah Carey celebrity meal just in time for the holiday season, the House of Ron showed off its gift-giving nature this Christmas by giving out 10,000 Mariah Carey T-shirts beginning yesterday…

Read More