Adidas launched a line of NFTs in December called “Into the Metaverse,” which will allow NFT holders access to special-edition real-life apparel drops. An NFT track suit will be made available in real life for participants in the “Into the Metaverse” program. There’s also a hoodie with a blockchain address on it and an orange beanie…
Read MoreAuthor: Brendan Menapace
NBA Allows Sponsor Patches on Warm-Up Jackets, Shooting Shirts
By now, basketball fans are used to the sponsor patches on their teams’ jerseys. They’re pretty subtle—just a little logo near the shoulder. But the NBA is taking its sponsorship program a step further by allowing teams to incorporate a sponsor patch on shooting shirts and warm-up jackets they wear during pregame exercises…
Read MoreFanatics Acquires Topps Trading Card Business for $500M
Recently, Fanatics has inked deals with Amazon to sell NFL apparel and acquired a hard goods supplier to expand beyond just apparel. Now, it’s buying one of the biggest names in trading cards: Topps. The deal, which comes after Fanatics beat Topps for the rights to produce MLB trading cards, is worth roughly $500 million…
Read MoreChanel’s ‘Underwhelming’ Advent Calendar Had Good Products and Packaging, But at Too High a Price
Chanel’s glitzy-looking advent calendar nailed the packaging and branded look, but disappointed enough buyers this past December that it led to some backlash online. After buying the calendar, some buyers expected the products to match the $825 price tag, but were disappointed to find stickers, key rings and other items…
Read MoreTom Brady Has His Own Pantone Color for Apparel Brand
The Pantone Color of the Year might be Very Peri, a purplish shade representing “carefree confidence.” But a new Pantone shade is displaying another blend of confidence—the confidence that comes with being one of the greatest quarterbacks of all time. This is “Brady Blue,” a specific color that will be used for Tom Brady’s new apparel brand…
Read MoreUSPS, FedEx, UPS Report Successful Holiday Delivery Figures (Thanks to People Shipping Early)
December was a real bear for the U.S. Postal Service, with businesses and gift-givers nervous that high volume, combined with existing issues within the USPS as a result of the pandemic, would spoil the holiday season. However, the USPS just announced that 96.9% of its shipments were on time. UPS and FedEx announced similar successes…
Read MoreMcDonald’s Gave Out 10,000 Mariah Carey T-shirts for Christmas
We can’t deny that Mariah Carey’s “All I Want for Christmas Is You” does, in fact, rock. McDonald’s can’t either. And after releasing the Mariah Carey celebrity meal just in time for the holiday season, the House of Ron showed off its gift-giving nature this Christmas by giving out 10,000 Mariah Carey T-shirts beginning yesterday…
Read MoreSupply Chain Disruptions Causing Problems Even for U.S. Air Force Uniforms
Supply chain disruptions, namely fabric shortages and labor issues, will prevent some Air Force and Space Force members from receiving a full set of uniform items next year. The Air Force reportedly said in a statement that it will rectify the issue by adding more to paychecks, so graduates can purchase the missing pieces separately…
Read MoreWhat Swag Golf Hiring a Pro Skateboarder for Creative Direction Means for Golf Promos
Swag Golf, which specializes in decorated golf head covers that mimic streetwear drops, just hired legendary pro skateboarder Eric Koston as a creative director, indicating another shift in golf’s target demographic. What does that tell us about golf products and promos?…
Read MorePromotional Products and Gifting Trends From NCAA Football Bowl Game Gift Suites
NCAA bowl game swag is a time-honored tradition, where student-athletes get to leave with impressive hauls whether they win the game or not. Thanks to 247 Sports, we got a good look at what each bowl game has to offer, and noticed a few promotional products trends and noteworthy gifts…
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