Bud Light and Homesick released a candle that smells like the full tailgating experience, with scents ranging from jerseys, charcoal and bleachers to the “ol’ pigskin” and dried face paint. It comes in specially designed co-branded packaging depicting some of the scents advertised on the candle, as well as both the Bud Light and Homesick logos…
Read MoreAuthor: Brendan Menapace
Recipe for Success: 4 Essential Ingredients to a Winning Sales Presentation
There’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale…
Read MoreSmoothie King Goes Health-Conscious With Merchandise Rollout
If you’re a company like Smoothie King, whose brand is all about a healthy and active lifestyle, your promotional merchandise has to go with that brand identity. But Smoothie King is still a chain that needs to keep up with the fast pace of branded merchandise rollouts and e-commerce sites. The company did a good job of landing somewhere in the middle…
Read MoreTake a Look at Justin Bieber’s Limited Tim Horton’s Merchandise
Tim Horton’s just released a limited-edition menu item in conjunction with fellow Canadian Justin Bieber, and released a line of branded merchandise to go along with it.
Read MoreFendi Partners with Make-A-Wish Foundation for Fundraiser T-shirt
Fendi is bringing high fashion and designer looks to the fundraising world by releasing a special-edition children’s T-shirt, with proceeds benefitting Make-A-Wish Foundation International. According to WWD, the shirt will go on sale on Nov. 18, and will price between 140 and 190 euros. Each shirt will be a unisex fit, and depicts the Fendi…
Read MoreLittle Caesars’ Promo Store Sold Out Of Everything Almost Immediately
Little Caesars just unveiled its “Hot N’ Ready Shop” today—an e-commerce site dedicated to all things pizza. After just a few hours, nearly every item from apparel to gaming chairs and skateboards sold out.
Read More‘Shoppable Content’: Netflix’s ‘Emily in Paris’ Apparel Tie-In Is a High Fashion Promotion
After “Emily in Paris” became a hit on Netflix via MTV Entertainment Studios, the show’s producers and the network parent company wanted to find a way to celebrate the show through merchandise, touching on the fashion-forward nature of its Parisian setting and reflective of the characters’ own wardrobes. They decided on an apparel line, created…
Read MoreDon’t Worry: The Mariah Carey McDonald’s Holiday Meal Is Here With Special Packaging
McDonald’s announced an upcoming co-branded meal with Mariah Carey, just in time for the holiday season. So far, the brand has only said there will be special packaging, but based on McDonald’s previous celebrity meal collaborations, we’d be shocked if there wasn’t a merchandise component to come…
Read MoreKFC’s Answer to the Ugly Sweater Trend is the Finger Lickin’ Chicken Mitten Bucket Hugger
KFC is selling an item called the “Finger Lickin’ Chicken Mitten Bucket Hugger. “It’s literally a knitted sweater (of the “ugly” variety) designed to wrap around a KFC bucket, with little mittens sewn into the side. From now until Nov. 11, customers who order online either for pickup or delivery will receive a code to claim one for free while supplies last…
Read MoreWhisps’ Custom Cheese Carvings Are Next-Level Personalized Merch (You Can Eat)
For its latest promotional marketing effort, Whisps, the cheese snack company, will have its “award-winning cheese carver” turn any user submitted image into a 100% edible cheese sculpture. It can be anything: a person, a pet, an inanimate object, another piece of cheese. Each custom carving costs $200, but there are stock designs for $49.99…
Read More