You know when you log on to Netflix and there’s that little square face that represents your viewer profile (or the many profiles of your family members who mooch off your account)? Have you ever wanted a plush toy that represents that cute little monster? Now you can get one, thanks to Netflix’s latest branded merchandise push…
Read MoreAuthor: Brendan Menapace
Nike Files Trademark for ‘Virtual Merchandise’ Like Apparel, Bags, Accessories
Nike filed trademarks in October for virtual products like headwear, eyewear, bags, backpacks and sports products under the Nike and Jordan brands that would include the iconic Swoosh and Jumpman logos, as well as the “Just Do It” slogan…
Read MoreUniversity Sports Program Uses Kids’ Drawings for T-shirt Giveaway, Season Ticket Design
One young New Mexico State University soccer fan got to design a T-shirt that the school handed out before the women’s soccer team faced off against Utah Valley last night. Mason Gurule won a contest put on by NMSU’s social media department where fans could submit designs for T-shirts…
Read More‘French Dispatch’ Pop-Up Cafes Use Print, Promo for Immersive Experience
Wes Anderson’s latest flick, “The French Dispatch,” is finally coming out after some COVID-related delays, and fans can go to Dayglow coffee shop locations in Los Angeles and Chicago for “French Dispatch” pop-up events. When they get there, fans can grab a “French Dispatch” print magazine, drink from special coffee mugs, take home various branded merchandise and more…
Read MoreTaco Bell Promotes Breakfast Menu Launch With Branded Sleepwear Line
Taco Bell wanted to get people excited about its breakfast menu, so it gave out free breakfast burritos and released a collection of branded sleepwear. The line includes men and women’s pajama sets, taco slippers, a burrito blanket, a bath robe, an eye mask and a plush blanket modeled after a Taco Bell sauce packet…
Read MoreWhy Is It So Hard to Find Chicago Sky WNBA Championship Gear?
The Chicago Sky just won the WNBA championship, but you might not know that if you get your sports cues from merchandise. Unlike when other hometown teams have won their leagues’ biggest trophies, Chicago retailers are saying that there’s a shortage of Sky championship gear…
Read MoreCameo Buys Celebrity Merchandise Platform Represent, Plans ‘Gift Bundles’
Cameo, the content platform that lets you pay celebrities to say happy birthday to your friend, is venturing into the branded merchandise world by acquiring Represent. Cameo purchased Represent from former owner Custom Ink, which will continue to play a part in production, fulfillment and logistics for Represent as it merges with Cameo…
Read MoreScottish Soccer Team Uses Plot of HBO Hit ‘Succession’ for Special Edition Jerseys
To mark the return of HBO’s “Succession” for its third season, Scottish soccer club Heart of Midlothian used the fictional Roy family’s company as a jersey sponsor, raising money for charity and referencing a plot point from an earlier season of the show…
Read MoreWhat’s Trending in Women’s Apparel? 4 Things to Know for Promo
Pajama pants and basketball shorts were the hottest looks of the summer last year. But now that offices are reopening and business travel is starting up again, we’re going to need to think a bit about our wardrobes—or maybe rethink them entirely. Here’s what that means for the women’s apparel category…
Read MoreReddit’s Ambitious New Branded Merchandise Plan Has Major Expansion Potential
Reddit launched a pilot program that will allow individual subreddits to host their own branded merchandise stores on-platform, with proceeds from sales going toward each subreddit’s operating expenses. The initial launch includes just six subreddits, but the company indicated it could expand if things goes well. Reddit is home to 2.8 million subreddits in total…
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