Shenendehowa High School athletic director Chris Culnan received two boxes of promotional T-shirts with the instructions to throw them into the crowd at football games and read the names of local businesses who sponsored the shirts. Culnan, however, had no idea the shirts were coming. He didn’t order them…
Read MoreAuthor: Brendan Menapace
Igloo Launches Co-Branded Whataburger Coolers, Introduces Drinkware Line to Rival Yeti
Igloo coolers just released a co-branded promotion with Whataburger, adding to an impressive list of companies that work with the Texan chain (and to Igloo’s existing list of merchandise licenses). It also just released a line of stainless steel drinkware products as it seemingly looks to go toe to toe with Yeti…
Read MoreStrict, Sudden Lockdowns in Chinese Manufacturing Hubs Forcing Promotional Products Order Cancellations for Distributors
Strict lockdowns in China have already caused supply chain issues ranging from cargo backlogs at ports where workers tested positive to canceled orders at small factories facing cash-flow problems due to backed-up inventory. While these issues have so far indirectly impacted the promo industry, new and sudden shutdowns in the city of Xiamen are having a more immediate effect…
Read MoreMcDonald’s Takes Next Step in Branded Merch With Retail Apparel Line
McDonald’s is venturing even further into the branded merchandise world by releasing an apparel and accessories collection with retailer BoxLunch. The initial launch includes T-shirts, button-down shirts, hats, sweatshirts, backpacks and more, with all-over prints, retro artwork, sleeve printing and other design features…
Read More76ers Announce Crypto.com Sponsor Patch With NFT Tie-In
After being the first NBA team to add sponsor patches to their jerseys, the Philadelphia 76ers are now the second team to partner with a cryptocurrency and NFT company for their on-jersey sponsorships. The partnership also has an exclusive NFT component…
Read MoreSonic’s Fall Merchandise Includes a (Sold Out) ‘America’s Got Talent’ Replica Tumbler
The Sonic Swag Shop, the drive-in restaurant’s e-commerce store, is now full of new T-shirts, can coolers, socks and pins. That’s all plenty exciting for Sonic fans, but one item from the drop has already sold out: a replica of the tumbler that “America’s Got Talent” judges use…
Read MoreThe 2021 Emmy Award Gift Bag Was Filled With Luxury Takes on Familiar Promo Items (and a Personal HP Printer)
Award shows always go all-out for the gift suites for nominees. This year’s Emmy Awards event is no exception, with merchandising experts estimating that the gift set is worth $104,825.98. It was also filled with luxury versions of various promo favorites, plus a personal photo printer from HP…
Read MoreGeiger Promotes Two Executives
Geiger has promoted Geiger UK managing director Vicky Kinasz to its executive team and Elizabeth Fagan to vice president of Crestline. Kinasz will work on strategic planning, policy, and overall future business growth and direction for Geiger. Fagan will oversee all aspects of the Crestline business unit…
Read MoreJohn Cena Says WWE Merch/NFT Bundle Was ‘Catastrophic Failure’
John Cena and the WWE created a themed merchandise bundle that included apparel, caps, autographed pictures and an exclusive NFT. They created 1,000—with Cena involved in the design process—thinking they’d sell out quickly. In reality, they ended up selling just 37. “This idea failed,” Cena said. But why?…
Read MoreCustom Watches, Netflix Plush Toys and NFTs: Merch Enters Orbit Aboard SpaceX Launch (for Sale Later on Earth)
SpaceX just sent four non-astronauts into orbit, with the promise of more commercial trips in the future from other companies like Virgin Galactic. But the trip didn’t just include the lucky crew members—it also included merchandise from the voyage’s sponsors, like stuffed toys promoting a Netflix show and custom space-themed watches from IWC…
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