Peloton has been experimenting with branded apparel for the last few years, starting with capsule drops and then a co-branded merchandise partnership with Adidas. But after selling a reported 600,000 units of branded apparel in a single quarter, the company is now going all in with a private label apparel line…
Read MoreAuthor: Brendan Menapace
The Internet Is Thoroughly Destroying the NFL’s New Ed Sheeran Merch
The NFL season starts tonight, and the league is giving passionate fans what they have been asking for year after year: exclusive Ed Sheeran NFL merchandise! In all seriousness, we can see why the NFL is getting so thoroughly roasted online. This seems like a major case of not knowing your audience…
Read MoreThese Shirts Are Made With Mint Fibers to Keep You Cool
While there are plenty of high-tech solutions for temperature-regulating apparel, sometimes the natural way can be just as effective. The apparel brand Buttercloth went the plant-based route with its Icy Cotton collection featuring shirts made with 29% mint fibers (along with cotton and spandex) that cool the wearer…
Read MoreCoors Light Releases Weighted Hoodie for Stressful Football Games
We say we love watching sports, but do we? For those X amount of minutes and hours, we’re pacing, stress eating and chewing our nails. A few cold beers might help calm the nerves, but if that’s not your thing, Coors Light still wants to help sports fans relax during this NFL season with a weighted hoodie for game day…
Read MoreHow the Most Fun Team in Sports Used a QR Code Jersey to Connect Fans Worldwide (Through Beer)
USL soccer team Forward Madison FC is known for creative promotions and over-the-top jersey designs. After a tough year without fans, the team added a way for fans to connect all over the world through a specially designed jersey that lets fans buy beers for one another via QR code…
Read MoreApple’s Fitness Challenge Prize Shows How to Ace a Remote Employee Incentive Promotion
Apple has been holding an employee fitness challenge for seven years now. Each year, employees are encouraged to “close their rings,” based on the Apple Watch fitness interface. This year’s prize reflects that goal with the understated design and branding that Apple is known for…
Read MoreThe Internet Is Freaking Out About the ‘Cotton Tote Crisis’ (But Should It Be?)
The New York Times recently published a story that included some alarming statistics about how tote bags might not be the eco-friendly cheat code that some people think they are. And, of course, most of Twitter was talking about it. But is the “Cotton Tote Crisis” based on misinterpreted data?…
Read MoreWendy’s Has Reinvented the Branded Beanbag Chair for Our Modern Meme Age
It’s tough in the world of fast food promotions right now. Everyone is trying to out-weird each other and go the extra mile. Is Wendy’s new Big Brain Bean Bag Chair practical home decor for a modern adult? Absolutely not. Is it hilarious and fun? You bet. It’s also a play for the coveted internet audience…
Read MoreUniversity of Tennessee NIL Deal Lets All Football Players Profit From Sales of Team Branded T-shirt
The new name, image and likeness rules in the NCAA, now commonly referred to as “NIL,” are giving student-athletes the chance to monetize themselves for the first time. A lot of the campaigns are from superstar football and basketball players looking to capitalize on the hype before they go pro, but a lot of other…
Read MoreNew Vietnam COVID Lockdowns Slow Apparel Supply Chain
Vietnam has grown to become one of the top apparel manufacturing hubs as companies diversify their sourcing. But with the country imposing more lockdowns this week to stop the spread of the Delta variant, apparel sellers are up against yet another supply chain disruption…
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