Now part of the larger zeitgeist, people are looking to cash in on the “Free Britney” movement by creating merchandise. One British man ordered 10,000 T-shirts in an attempt to make a profit, but evidently didn’t pay close enough attention to how Spears spells her first name…
Read MoreAuthor: Brendan Menapace
New Girl Scout Uniforms Showcase ’90s Fashion Influence
For the first time in 20 years, the Daisies, Brownies and Junior Girl Scouts are updating their uniforms. They’re pretty fashionable, too, but in a retro sense. Made with recycled materials, the items “pay homage to the ‘90s style” with things like oversized T-shirts, slim fit pants and scrunchies…
Read More‘Space Jam’ Promotional Merchandising Blitz Includes 91,000 Collectable NFTs
In partnership with newly launched NFT site Niftys, “Space Jam: A New Legacy” has issued 91,000 NFTs to promote the film’s release. As Richard Lawler from The Verge cleverly puts it, this has “more of a breakfast cereal prize giveaway vibe than a hunt for a golden ticket”…
Read MorePosters Advertising Rapper Pop Smoke’s New Album Feature QR Code That Teases Music on Snapchat
A new album from the late rapper Pop Smoke is set to drop on Friday, but fans in New York and LA can now find posters around town with QR codes on them. When they scan the QR code with their Snapchat camera, it gives them a sneak preview of some of the music…
Read MoreNC State Researchers Develop Mosquito-Proof Apparel
People don’t necessarily want to smell like bug spray when they’re just hanging out in their back yard, hiking or going camping. Having apparel that stands up to pests but also feels comfortable to wear could be huge in the outdoor apparel world…
Read MoreUnder Armour Follows Actual Space-Travel Apparel With Virgin Galactic Branded Merch Capsule
This partnership actually started before billionaire Richard Branson’s voyage to the stars, with Under Armour designing the clothing and uniforms for eventual commercial flights on Virgin Galactic. Back in 2019, Virgin enlisted Under Armour to design apparel and footwear for both pilots and passengers…
Read MoreNike and Xbox’s ‘Space Jam’ Kit Is a Slam Dunk on So Many Levels
Warner Bros. has 200 licensing partners for “Space Jam: A New Legacy.” The latest merchandise to come out of that is a co-branded kit from Nike and Xbox that combines footwear, gaming and direct mail, appealing to fans and influencers alike. The attention to detail here is out of this world…
Read MoreThe Dodgers Are Raffling Off a World Series Ring and a World Series Ring NFT
Major League Baseball recently announced a partnership with Candy Digital, which specializes in “digital collectibles.” As part of that partnership, the Los Angeles Dodgers are auctioning a 2020 World Series ring NFT along with a real one. It underscores the possibilities in combining digital and physical merchandise…
Read MoreFacebook’s Proposed AR Device Looks Like a Regular Baseball Hat
Facebook is betting that taking apparel we already wear and integrating augmented reality technology might be what finally allows the tech to embed itself in mainstream culture. The company filed for a patent in 2019 for a baseball hat with a “display subsystem” on the brim, which can be folded up or down…
Read MoreLil Nas X’s Roblox Digital Merchandise Sales ‘Creeping Towards 8 Figures’
Online video games have enormous user bases, and that has prompted artists to “perform” livestreamed concerts within the games. Lil Nas X performed in Roblox in December, racking up more than 33 million views and a digital merchandise haul reportedly “creeping toward eight figures”…
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