Cincinnati Reds right fielder Nick Castellanos showed up to the All Star Game red carpet rocking a T-shirt with a hand-drawn design by his 7-year-old son, Liam. Now, the Castellanos boys have teamed up with local T-shirt company to produce Liam’s design for Reds fans everywhere, with a portion of proceeds going to charity…
Read MoreAuthor: Brendan Menapace
Ralph Lauren’s U.S. Olympic Team Jackets Feature Built-In Cooling Technology
U.S. Olympic team uniform designer Ralph Lauren has integrated cooling technology into the Opening Ceremony Parade uniform. The new RL Cooling technology was developed specifically for the athletes, and monitors skin temperatures the same way a computer’s cooling device detects heat…
Read MoreGolden Globes Voters Barred From Receiving Promo Products From Movie Studios
The Hollywood Foreign Press Association membership voted last week on new bylaws that bar “studios, publicists, actors, directors or others associated with motion pictures and television programs” from sending promotional materials to Golden Globes voters. That includes promotional products…
Read MoreHow Travis Scott Is Using Branded Merchandise and Uber Eats to Market His Cacti Beverage Brand
Travis Scott is once again partnering with a food brand, this time tying in his Cacti hard seltzer brand with the Uber Eats platform. Uber Eats customers in Chicago, D.C., Miami, Orlando and Tampa can purchase Cacti beverages this week with the opportunity to win exclusive branded merchandise…
Read MoreUK Man Accidentally Prints 10,000 ‘#FreeBrittany’ Shirts Instead of ‘#FreeBritney’
Now part of the larger zeitgeist, people are looking to cash in on the “Free Britney” movement by creating merchandise. One British man ordered 10,000 T-shirts in an attempt to make a profit, but evidently didn’t pay close enough attention to how Spears spells her first name…
Read MoreNew Girl Scout Uniforms Showcase ’90s Fashion Influence
For the first time in 20 years, the Daisies, Brownies and Junior Girl Scouts are updating their uniforms. They’re pretty fashionable, too, but in a retro sense. Made with recycled materials, the items “pay homage to the ‘90s style” with things like oversized T-shirts, slim fit pants and scrunchies…
Read More‘Space Jam’ Promotional Merchandising Blitz Includes 91,000 Collectable NFTs
In partnership with newly launched NFT site Niftys, “Space Jam: A New Legacy” has issued 91,000 NFTs to promote the film’s release. As Richard Lawler from The Verge cleverly puts it, this has “more of a breakfast cereal prize giveaway vibe than a hunt for a golden ticket”…
Read MorePosters Advertising Rapper Pop Smoke’s New Album Feature QR Code That Teases Music on Snapchat
A new album from the late rapper Pop Smoke is set to drop on Friday, but fans in New York and LA can now find posters around town with QR codes on them. When they scan the QR code with their Snapchat camera, it gives them a sneak preview of some of the music…
Read MoreNC State Researchers Develop Mosquito-Proof Apparel
People don’t necessarily want to smell like bug spray when they’re just hanging out in their back yard, hiking or going camping. Having apparel that stands up to pests but also feels comfortable to wear could be huge in the outdoor apparel world…
Read MoreUnder Armour Follows Actual Space-Travel Apparel With Virgin Galactic Branded Merch Capsule
This partnership actually started before billionaire Richard Branson’s voyage to the stars, with Under Armour designing the clothing and uniforms for eventual commercial flights on Virgin Galactic. Back in 2019, Virgin enlisted Under Armour to design apparel and footwear for both pilots and passengers…
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