The Washington Football Team announced a multi-year partnership with Vistaprint as the “official design partner” of the team while it undergoes its rebrand. As part of the partnership, Vistaprint will also give local small businesses free marketing and rebranding services as it show offs its new design capabilities…
Read MoreAuthor: Brendan Menapace
How Dunkin Is Driving Daily Web Traffic With the Promise of Promos
Dunkin’s new “Popping Bubbles” online game to promote a new menu item promises cash prizes and promotional products. The focal point of the game is that you can play every day, ensuring that customers visit their website on a daily basis in the hopes of winning branded merchandise.
Read MoreT-Mobile Is Bottling ‘5Gin’ and ‘5Ginger Beer’ to Celebrate the ‘Un-Carrier Spirit’
T-Mobile isn’t the only cell phone service provider with a 5G network. It is, at least as far as we know, the only one with 5G-themed gin and ginger ale, though. 5Gin is a 94 proof, branded gin sold in a 750ml bottle, which T-Mobile says includes “piney notes and a long citrus peppery finish.”…
Read More‘Ted Lasso’ Merchandise Is a Lesson in World-Building
To market season 2 of “Ted Lasso,” Warner Bros. went beyond just slapping the logo on T-shirts, and created a merchandise store dedicated to the show’s fictional AFC Richmond. Fans can buy T-shirts, sweatshirts and even a personalized jersey.
Read MoreWhat the SCOTUS NCAA Ruling Means for Branded Student-Athlete Sports Apparel and Promos
A U.S. Supreme Court decision is bringing the idea of college athletes being able to profit from their name, image and likeness closer to reality. That could present new business opportunities for branded merchandise companies, though the rules—and the path forward—are still fairly unclear…
Read MoreResearchers Use Inkjet Technology to Print Conductive Material on Textiles
Researchers at North Carolina State University have found a way to print layers of electrically conductive ink onto polyester fabric at room temperature, creating a new method of manufacturing wearable tech that uses inkjet printing technology. “Inkjet printing is a rapidly advancing new technology that’s used in flexible electronics to make films used in cellphone…
Read MoreOlympic Hurdler’s Doritos Earrings Stole the Show During Qualification
After Christina Clemons finished in third place in the 100-meter hurdle at the final Olympic Trials and secured the last spot on the U.S. Olympic team, cameras zoomed in to reveal that she had been wearing dangly earrings shaped like bags of Cool Ranch Doritos. This, of course, went viral…
Read MoreGeneral Mills’ Co-Brand With Buzzfeed’s Tasty Underscores Kitting Value and Packaging Appeal
Teaming up with a well-known home meal kit allows General Mills to renew interest in the Hamburger Helper brand by getting in front of potential customers who are now doing more home cooking. Attaching itself to a brand like Tasty and doing something as simple as putting its logo on the packaging creates a deeper effect…
Read MoreStaples CEO Steps Down as Office Depot Merger Remains in Limbo
Effective today, Staples CEO Sandy Douglas has stepped down from his position, and will be temporarily replaced by chairman John Lederer. According to Bloomberg, Staples and Douglas mutually agreed to part ways, and Staples did not provide any further details about why the split occurred…
Read MoreOreo’s NBA Cookies Go Heavy on the Logos
Oreo has a way to stay in the basketball spirit while satisfying your cravings with new embossed Oreos celebrating six of the NBA’s most decorated franchises. The “Oreo NBA Dynasty” series features Oreo cookies with logos for the Los Angeles Lakers, Chicago Bulls, San Antonio Spurs, Miami Heat…
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