After the Supreme Court’s ruling, some states are allowing college athletes to profit from their name, image and likeness. There’s already a boom in student-athletes filing trademarks for logos or incorporating their name onto existing product lines. It’s even playing a part in recruiting now, too…
Read MoreAuthor: Brendan Menapace
Pen Company of America Makes Two Acquisitions, Including Previously-Closed Garland Writing Instruments
Pen Company of America (PCA) announced the acquisition of Garland Writing Instruments and Ben-Art Manufacturing in two separate transactions. The Garland acquisition is most interesting, because the pen supplier permanently closed in October due to challenges brought on by the pandemic…
Read MoreWhy This Apparel Wholesaler’s Hoodies Have Reached Global Cult Status
The Wall Street Journal just called a sweatshirt from Camber USA, a small apparel wholesaler, the “world’s best hoodie.” Obviously, that title is wholly subjective and certainly open to argument. But, the sweatshirt’s reputation with buyers speaks for itself. What makes it so popular?…
Read MoreWhy Some Major U.S. Sports Stadiums Are Switching to All-Aluminum Drinkware
Stadiums and arenas are back open for games and concerts, but things in the stands might not feel totally the same ever again. At least, if you’re in some particular arenas and stadiums, you might notice that your drink is in an aluminum cup, rather than plastic. That’s part of an initiative from Ball Corp., the manufacturer best known for…
Read MoreVistaprint Will Handle Washington Football Team Rebrand as Multi-Year ‘Official Design Partner’
The Washington Football Team announced a multi-year partnership with Vistaprint as the “official design partner” of the team while it undergoes its rebrand. As part of the partnership, Vistaprint will also give local small businesses free marketing and rebranding services as it show offs its new design capabilities…
Read MoreHow Dunkin Is Driving Daily Web Traffic With the Promise of Promos
Dunkin’s new “Popping Bubbles” online game to promote a new menu item promises cash prizes and promotional products. The focal point of the game is that you can play every day, ensuring that customers visit their website on a daily basis in the hopes of winning branded merchandise.
Read MoreT-Mobile Is Bottling ‘5Gin’ and ‘5Ginger Beer’ to Celebrate the ‘Un-Carrier Spirit’
T-Mobile isn’t the only cell phone service provider with a 5G network. It is, at least as far as we know, the only one with 5G-themed gin and ginger ale, though. 5Gin is a 94 proof, branded gin sold in a 750ml bottle, which T-Mobile says includes “piney notes and a long citrus peppery finish.”…
Read More‘Ted Lasso’ Merchandise Is a Lesson in World-Building
To market season 2 of “Ted Lasso,” Warner Bros. went beyond just slapping the logo on T-shirts, and created a merchandise store dedicated to the show’s fictional AFC Richmond. Fans can buy T-shirts, sweatshirts and even a personalized jersey.
Read MoreWhat the SCOTUS NCAA Ruling Means for Branded Student-Athlete Sports Apparel and Promos
A U.S. Supreme Court decision is bringing the idea of college athletes being able to profit from their name, image and likeness closer to reality. That could present new business opportunities for branded merchandise companies, though the rules—and the path forward—are still fairly unclear…
Read MoreResearchers Use Inkjet Technology to Print Conductive Material on Textiles
Researchers at North Carolina State University have found a way to print layers of electrically conductive ink onto polyester fabric at room temperature, creating a new method of manufacturing wearable tech that uses inkjet printing technology. “Inkjet printing is a rapidly advancing new technology that’s used in flexible electronics to make films used in cellphone…
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