After a couple of merchandise collaborations with music stars, McDonald’s finally released its collaboration with K-Pop sensations BTS. The partnership includes employee uniforms, a merch collection and branded food packaging. And BTS fans are going nuts, even buying the sauce packets from resale sites like eBay…
Read MoreAuthor: Brendan Menapace
Jake Gyllenhaal Designed a Branded Hoodie for an NYC Restaurant (With Proceeds Going to Charity)
After rocking a T-shirt from NYC restaurant Russ & Daughters on social media last year, actor Jake Gyllenhaal is again partnering with the restaurant to celebrate their lox. This time, he helped design a hoodie that will raise money for New York theater actors unable to work during the pandemic…
Read MoreHow an English Soccer Team Is Using Augmented Reality on Its New Jerseys
With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team…
Read MoreBalenciaga’s PlayStation 5 Apparel Costs More Than the Actual Console
It’s been darn near impossible to find a PlayStation 5 for sale. Gamers have also noticed that the consoles are getting more expensive due to their power and output. A PS5 with a disc drive will cost you $499—but that’s still less than a PS5 co-branded Balenciaga shirt…
Read MoreFinding Room for Creative Promotions in the Health Care Market
Just because something like health care is rooted in science doesn’t mean there isn’t room for creativity. When your clients are in health care or other human services, it’s possible to find ways to get creative with your promotional and print offerings, and combinations of the two…
Read MoreOlivia Rodrigo Sent a Fully-Branded ‘Sour’ Promo Kit to Famous Friends
To celebrate the release of her debut album “Sour,” Olivia Rodrigo sent some famous friends a branded promo kit, which included apparel, candy, a notebook, bumper stickers and more. It’s a pretty smart way to market an album—if you have Kim Kardashian’s address, that is…
Read MoreThe Reusable Fast Food Packaging Wave Is Growing
Burger King recently launched a reusable packaging program where customers could use and return sandwich containers and cups. Starbucks followed suit, announcing a reuse and recycling program for cups in some locations. McDonald’s and, most recently, Tim Hortons have undertaken similar initiatives…
Read MoreAs the Pandemic Subsides, What Comes Next for Kitting?
Over the last year, kitting has become all the rage, especially for companies and brands looking to reach at-home workforces or host virtual events. But as the pandemic subsides, what comes next for kitting—and where does it fit in the promo distributor’s toolkit moving forward?…
Read MoreHow One Distributor Channels His Inner Consultant for Print and Promo Sales Success
If you ask Isaac Ormond of InfoProducts Corp., a distributor based in Sumter, S.C., he’d tell you that he’s really more of a consultant than a salesperson. Part of that means integrating print and promotional products whenever he can—a best-of-both-worlds approach that delivers the best solutions for his clients…
Read MoreVideo Meetings and Remote Work Are Here to Stay: What It Means for Promotional Polos and Business Casual Apparel
When remote work started last March, most of us thought it would be a temporary thing—two weeks, maybe a month. A year later, that temporary change has become permanent for many workers. Here’s what this new way of business life means for distributors selling polos and business casual apparel…
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