Convergence Corner: How Jen Stanton Implemented Promo to her Print Business and Never Looked Back
Author: Brendan Menapace
Good Pride Month Promos Need More Than Just Rainbows
During Pride Month in June, all sorts of consumer brands and service providers adopt the rainbow flag as a way to show support for the LGBTQ+ community. But simply putting a rainbow on a product is no longer enough. Consumers and activists increasingly want to see action combined with these shows of support…
Read MoreMiller Lite and New Balance Created the Ultimate Father’s Day Can Cooler
Miller Lite partnered with New Balance for the first ever “beer shoe,” which is just a regular can cooler made from shoe material. Specifically, it’s modeled after the official shoe of lawn-mowing dads everywhere, the New Balance 624. The only thing missing are the grass stains…
Read MoreScalable Brands Makes Promo Industry Acquisitions, Including PMGOA
Venture capital firm Scalable Brands, which focuses on the promotional products and print-on-demand industries, announced that it has acquired Promotional Manufacturing Group of America (PMGOA), which is rebranding as Promoful. It has also acquired SameDayPOD, which includes Swagify.com. The brands will move forward as Promoful and SameDayPOD, and will be led by Ben Taylor as president…
Read MoreBTS Fans Are Buying Everything McDonald’s Puts the Band’s Logo On (and We Don’t Just Mean Merch)
After a couple of merchandise collaborations with music stars, McDonald’s finally released its collaboration with K-Pop sensations BTS. The partnership includes employee uniforms, a merch collection and branded food packaging. And BTS fans are going nuts, even buying the sauce packets from resale sites like eBay…
Read MoreJake Gyllenhaal Designed a Branded Hoodie for an NYC Restaurant (With Proceeds Going to Charity)
After rocking a T-shirt from NYC restaurant Russ & Daughters on social media last year, actor Jake Gyllenhaal is again partnering with the restaurant to celebrate their lox. This time, he helped design a hoodie that will raise money for New York theater actors unable to work during the pandemic…
Read MoreHow an English Soccer Team Is Using Augmented Reality on Its New Jerseys
With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team…
Read MoreBalenciaga’s PlayStation 5 Apparel Costs More Than the Actual Console
It’s been darn near impossible to find a PlayStation 5 for sale. Gamers have also noticed that the consoles are getting more expensive due to their power and output. A PS5 with a disc drive will cost you $499—but that’s still less than a PS5 co-branded Balenciaga shirt…
Read MoreFinding Room for Creative Promotions in the Health Care Market
Just because something like health care is rooted in science doesn’t mean there isn’t room for creativity. When your clients are in health care or other human services, it’s possible to find ways to get creative with your promotional and print offerings, and combinations of the two…
Read MoreOlivia Rodrigo Sent a Fully-Branded ‘Sour’ Promo Kit to Famous Friends
To celebrate the release of her debut album “Sour,” Olivia Rodrigo sent some famous friends a branded promo kit, which included apparel, candy, a notebook, bumper stickers and more. It’s a pretty smart way to market an album—if you have Kim Kardashian’s address, that is…
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