Look, the rapper Warchyld just wanted to drive around New York City in his branded Hummer SUV complete with gigantic T-shirt cannon on top. Is that such a crime? The NYPD thought so, and pulled Warchyld over last month as he drove through Midtown Manhattan…
Read MoreAuthor: Brendan Menapace
A Promo Gold Rush? After Starbucks Korea’s Hugely Popular Summer Giveaway, Other Brands Are Lining Up to Try Similar Promotions
After seeing a pair of Starbucks promos become the it-products last summer, other Korean brands are trying to catch that same lightning in a different bottle. A number of brands have begun rolling out camping gear and suitcases as customer loyalty incentives, with many of the products similar (and in some cases identical) to the ones Starbucks used…
Read MoreBall Park Wants Summer to Officially Start May 20 (and Will Give You a Killer Prize Pack If You Sign the Petition)
To convince America to sign a petition that would make May 20 the official start of summer, Ball Park is holding a giveaway where 75 lucky winners will receive a prize pack that includes a hoot dog pool float, kiddie pool, pool noodle (complete with grill marks), a visor, an apron, flip flops and sunscreen…
Read MoreWhat the New CDC Guidelines Could Mean for Mask Demand
The CDC announcement that vaccinated adults don’t have to wear masks outside and in some indoor environments came as somewhat of a surprise. For the promotional products industry, masks were a lifeline. But things are slowly returning to normal. And, now, industry companies might be left wondering how the new CDC guidance could impact mask demand…
Read MorePokemon Collaborates With Pop Stars for Co-Branded Music Videos and Tie-In Merch
Pokemon is celebrating its 25th anniversary and has brought in some musical stars to help make us feel very old. As part of the P25 project, pop star and “American Idol” judge Katy Perry just put out a Pokemon-themed music video for the song “Electric,” which came with a limited edition co-branded line of merchandise…
Read MoreNew York Assemblywoman Introduces Cannabis Packaging Recycling Legislation to Limit Waste
New York State Assemblywoman Patricia Fahy introduced legislation to implement a recycling program for cannabis packaging. New York City was on the forefront of limiting single-use plastics like bags and water bottles, so limiting single-use cannabis packaging before it hits circulation makes sense…
Read More7-Eleven’s Streetwear Collaboration Uses Branded Apparel, In-Store Signage to Elevates the Brand to New Heights
Chicago designer Joe Freshgoods just dropped a collaboration with 7-Eleven that includes sweatshirts, shirts, socks and in-store signage that reflect the JFG brand. Starting today at 7:11 p.m. (!!!) the products included in the aptly named “Brainfreeze Szn” collection will be available on the Joe Freshgoods site, with a second drop scheduled for two weeks later…
Read MoreDoritos Versus Cheetos’ Flamin’ Hot Face-Off Is a Masterclass In Promotional Marketing to Gen Z
Doritos and Cheetos are “competing” in the Flamin’ Hot Face-Off, trying to win social media support in exchange for exclusive merchandise drops. With some big-name influencers involved, too, it’s got everything a modern promotional campaign needs to be successful…
Read MoreMcDonald’s Will Put Vaccine Info on Coffee Cups and Delivery Stickers
Starting in July, McDonald’s coffee cups and stickers will feature the phrase “We Can Do This,” a slogan borrowed from the U.S. Department of Health and Human Services to encourage vaccine confidence in the U.S. The items will also include the vaccines.gov web address to schedule appointments and read safety information…
Read MoreThis Reversible T-shirt Heats or Cools Depending On Which Side Is Facing Out
A team of Chinese researchers just developed a new fabric they called Janus, demoing it in a T-shirt. One side of the shirt reflects the sun, keeping the wearer 11 degrees cooler than they’d be in a regular white shirt. Turn it inside out, and the other side traps solar radiation against your skin, keeping the wearer 14 degrees warmer than…
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