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Author: Brendan Menapace

Name Badges: The Easiest Add-On Sale You’re Probably Overlooking

The best customers to sell to are the ones you’re already working with. Start selling promo by pitching name badges as an easy add-on to programs you’re already fulfilling orders for.

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Steven Patton of Highland Computer Forms Passes Away

The co-owner of Highland Computer Forms passed away on July 26 at the age of 66.

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Steven Patton, Co-Owner of Highland Computer Forms, Passes Away

The co-owner of Highland Computer Forms passed away on July 26 at the age
of 66.

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Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.

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Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

A random memory of a beloved tool reveals how even the smallest promo items can make a lasting brand impact.

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The August 2026 Print & Promo Marketing Digital Edition Is Live

The issue includes PPM’s Top Print Distributors list, the Counselor Top 40 Distributors and much more.

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High Margins & Repeat Business With Business Form Sales

It may not make up a majority of a print vendor’s sales anymore, but the business forms category can still offer huge margins and bankable business.

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Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos

Valerie Hayman Sklar, president of Corporate Specialties (asi/169026), discusses how her company has managed rising costs to deliver memorable experiences through custom products and branded activations.

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Counselor State of the Industry 2026: Successfully Selling Print on Demand

Print on demand is revolutionizing the market, but distributors need a measured approach to make it part of their business.

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Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports

The addition illustrates how logo placement is at the heart of college and professional sports.

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