The best customers to sell to are the ones you’re already working with. Start selling promo by pitching name badges as an easy add-on to programs you’re already fulfilling orders for.
Read MoreAuthor: Brendan Menapace
Steven Patton of Highland Computer Forms Passes Away
The co-owner of Highland Computer Forms passed away on July 26 at the age of 66.
Read MoreSteven Patton, Co-Owner of Highland Computer Forms, Passes Away
The co-owner of Highland Computer Forms passed away on July 26 at the age
of 66.
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.
Read MoreLessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals how even the smallest promo items can make a lasting brand impact.
Read MoreThe August 2026 Print & Promo Marketing Digital Edition Is Live
The issue includes PPM’s Top Print Distributors list, the Counselor Top 40 Distributors and much more.
Read MoreHigh Margins & Repeat Business With Business Form Sales
It may not make up a majority of a print vendor’s sales anymore, but the business forms category can still offer huge margins and bankable business.
Read MoreExecutive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos
Valerie Hayman Sklar, president of Corporate Specialties (asi/169026), discusses how her company has managed rising costs to deliver memorable experiences through custom products and branded activations.
Read MoreCounselor State of the Industry 2026: Successfully Selling Print on Demand
Print on demand is revolutionizing the market, but distributors need a measured approach to make it part of their business.
Read MoreOhio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
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