Though not as severely impacted as the promo parts of their businesses, printers are still anticipating effects on their costs and investments in equipment.
Read MoreHow the Print Industry Is Reacting to Tariffs
Author: Brendan Menapace
Ennis Inc. Acquires Northeast Envelope
The Midlothian, TX, print firm’s acquisition, its first in nearly a year, enhances its presence in the eastern U.S.
Read MoreNC Custom Becomes Approved Co-Packer for M&M’s Products
The Counselor Top 40 supplier is growing its relationship with one of the biggest names in candy with new branded products.
Read MoreWhy Bands Should Take Their Merch Beyond T-Shirts & Posters
Bon Iver’s gigantic campaign for its new album shows the power of aligning with premium brands and tapping into unique products.
Read MoreDon’t Just Mail It In
Create a direct mail campaign worth much more than the paper it’s printed on.
Read MoreBrilliant’s Fictional Grocery Store Showcases Very Real Trends in Promo
The Miami pop-up centered around a fake grocery store demonstrates how to brand a story across a variety of products.
Read MoreCharley Lombardo Talks Long-Term Success
The GO2 Partners president discusses teamwork, trends and actionable solutions.
Read MoreBranded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation
The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.
Read MoreUsing Scent in Direct Mail To Attract & Win Customers
Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating – or enhancing – customer experience when a consumer receives a marketing piece.
Read MoreTrump Issues Executive Order Phasing Out Paper Checks Issued by Government
The order states that all government departments and agencies must switch to digital payments by September.
Read More