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Author: Brendan Menapace

True to Form: Opportunities in the Continuous Form Sector

Think the continuous forms business is dead? Think again. Digital hasn’t fully usurped print’s place in a variety of markets and applications.

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ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

ASI Media’s coverage of the return of print catalogs caught the eye of one of the biggest TV programs in the country

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What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

It’s time to literally think outside the box (or can, or bottle).

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Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

The paint brand selected nine colors to make a design lookbook. Print and promo pros can use the palette to help craft colorful solutions for clients.

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Beyond the Brown Bag: Lessons From the Failed Wendy’s ‘SpongeBob’ Campaign & ‘Dopamine Design’

The fast-food brand fell short of customers’ technicolor expectations with its latest co-branding effort, and the internet has not been silent about it.

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The October 2024 Print & Promo Marketing Digital Edition Is Live

In this issue: The Top 20 Print Suppliers, the Counselor Top 40 Suppliers, food promos, apparel preview and more.

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Gatorade & Adobe Team Up for AI-Generated Custom Water Bottles

It’s an interesting look into how AI could potentially be used in the promo industry.

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Promotional Cigar Lighters Recalled Due to Lack of Child Safety Measures, Testing

The lighters were given out at retail locations and cigar lounges from 2022 to 2024.

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Fluid Branding & Haute Combine To Form Brand Revolution

The two firms will now operate globally as a multi-faceted branding solutions provider.

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Victor Wembanyama Sues Seller Who Ignored Cease & Desist Letters & Actions Over ‘Wemby’ Products

James Glodich started the “Wemby’s World” website just before Wembanyama’s NBA debut, looking to cash in on the prospect’s hype. Instead, he’s found himself in a legal battle with the Spurs star.

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