A natural disaster inspired Michelle Sarra to rebrand her company into a print and promo distributor.
Read MoreConvergence Corner: Silver Linings
Author: Brendan Menapace
Executive Perspectives: How Christopher Faris Keeps Improving
Christopher Faris, founder and CEO of Boost Promotions (asi/142942), discusses how his background in sports informed his promo career and his philosophy of constant improvement.
Read MoreGreen Day Combines Tags, Labels & Even Toothbrushes for ‘Dookie’ Anniversary Release
The legendary pop-punk band is releasing each of its seminal album’s tracks on antiquated and obscure products – and decorating them with a special label or tag.
Read MoreSecuring Next-Generation Talent
Tech-savvy 20-somethings are entering the work world in force. Here’s how to attract and retain the best.
Read MoreHow Winter Weather, Layering and ‘Indoor Outerwear’ Can Power Your Next Promo
We’ve compiled tips from leading apparel suppliers to educate you on how to best capitalize on the potential in outerwear sales this autumn and winter.
Read MoreThe Sales Power of Pressure Seal
Here’s a look at how distributors of print and promo can generate more business with the help of pressure seal documents – and get creative with it.
Read MoreBall State Inks Influxer NIL Deal for Student-Athlete E-Commerce Stores
It’s a notable new example of a Division I university working to create a profit-sharing incentive for its athletes using branded merchandise and online platforms.
Read MoreMLB Will Officially Fix Its Uniform Problems
2024 was the season for ill-fitting pants, mismatched uniforms and smaller numbers, but the league and its apparel suppliers are trying to make good.
Read MoreWise Acquires Continuous and Unit Set Forms Assets of Victor Printing
Wise has acquired the continuous and unit-set business form assets of Victor. It’s Wise’s third acquisition in just over six months.
Read MoreExecutive Perspectives: Metrographics’ Casey Duke on Controlling Variables
Print & Promo Marketing’s ongoing feature series, Executive Perspectives, tells the personal entrepreneurial stories of leading professionals in the print and promotional products industry. This month, we interviewed Casey Duke, partner at Metrographics (asi/268937) in Fairfield, NJ. In our chat, Duke discussed everything from taking over the reins from his father and modernizing the business, to adapting in hard times. How did you get started in the industry? What path did you take to your current role? Casey Duke: The business was started by my father back in the mid-1980s.…
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