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Author: Brendan Menapace

S&S Activewear Names Eric Levin GM of Prime Line Division

The industry veteran will manage the hard goods business segment for the Counselor Top 40 supplier.

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Starline Forms New Partnership With Pro Towels

The Counselor Top 40 supplier’s latest collaboration includes Pro Towels’ full line of sports towels, beach towels, blankets and lifestyle items.

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Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros

The “Espresso” singer teamed up with Cash App for three branded events in New York, Chicago and Los Angeles.

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NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program

The chicly designed apparel and accessories are helping stoke public interest in forthcoming crewed missions to Mars and the moon.

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True to Form: Opportunities in the Continuous Form Sector

Think the continuous forms business is dead? Think again. Digital hasn’t fully usurped print’s place in a variety of markets and applications.

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ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

ASI Media’s coverage of the return of print catalogs caught the eye of one of the biggest TV programs in the country

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What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

It’s time to literally think outside the box (or can, or bottle).

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Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

The paint brand selected nine colors to make a design lookbook. Print and promo pros can use the palette to help craft colorful solutions for clients.

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Beyond the Brown Bag: Lessons From the Failed Wendy’s ‘SpongeBob’ Campaign & ‘Dopamine Design’

The fast-food brand fell short of customers’ technicolor expectations with its latest co-branding effort, and the internet has not been silent about it.

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The October 2024 Print & Promo Marketing Digital Edition Is Live

In this issue: The Top 20 Print Suppliers, the Counselor Top 40 Suppliers, food promos, apparel preview and more.

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