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Author: Brendan Menapace

The October 2024 Print & Promo Marketing Digital Edition Is Live

In this issue: The Top 20 Print Suppliers, the Counselor Top 40 Suppliers, food promos, apparel preview and more.

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Gatorade & Adobe Team Up for AI-Generated Custom Water Bottles

It’s an interesting look into how AI could potentially be used in the promo industry.

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Promotional Cigar Lighters Recalled Due to Lack of Child Safety Measures, Testing

The lighters were given out at retail locations and cigar lounges from 2022 to 2024.

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Fluid Branding & Haute Combine To Form Brand Revolution

The two firms will now operate globally as a multi-faceted branding solutions provider.

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Victor Wembanyama Sues Seller Who Ignored Cease & Desist Letters & Actions Over ‘Wemby’ Products

James Glodich started the “Wemby’s World” website just before Wembanyama’s NBA debut, looking to cash in on the prospect’s hype. Instead, he’s found himself in a legal battle with the Spurs star.

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Convergence Corner: Silver Linings

A natural disaster inspired Michelle Sarra to rebrand her company into a print and promo distributor.

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Executive Perspectives: How Christopher Faris Keeps Improving

Christopher Faris, founder and CEO of Boost Promotions (asi/142942), discusses how his background in sports informed his promo career and his philosophy of constant improvement.

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Green Day Combines Tags, Labels & Even Toothbrushes for ‘Dookie’ Anniversary Release

The legendary pop-punk band is releasing each of its seminal album’s tracks on antiquated and obscure products – and decorating them with a special label or tag.

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Securing Next-Generation Talent

Tech-savvy 20-somethings are entering the work world in force. Here’s how to attract and retain the best.

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How Winter Weather, Layering and ‘Indoor Outerwear’ Can Power Your Next Promo

We’ve compiled tips from leading apparel suppliers to educate you on how to best capitalize on the potential in outerwear sales this autumn and winter.

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