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Author: Brendan Menapace

The Next 5 Years: Tap Into the Limitless Possibilities of Automation

The possibilities are boundless for what some believe is the next industrial revolution.

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How the Print Industry Is Reacting to Tariffs

Though not as severely impacted as the promo parts of their businesses, printers are still anticipating effects on their costs and investments in equipment.

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Ennis Inc. Acquires Northeast Envelope

The Midlothian, TX, print firm’s acquisition, its first in nearly a year, enhances its presence in the eastern U.S.

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NC Custom Becomes Approved Co-Packer for M&M’s Products

The Counselor Top 40 supplier is growing its relationship with one of the biggest names in candy with new branded products.

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Why Bands Should Take Their Merch Beyond T-Shirts & Posters

Bon Iver’s gigantic campaign for its new album shows the power of aligning with premium brands and tapping into unique products.

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Don’t Just Mail It In

Create a direct mail campaign worth much more than the paper it’s printed on.

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Brilliant’s Fictional Grocery Store Showcases Very Real Trends in Promo

The Miami pop-up centered around a fake grocery store demonstrates how to brand a story across a variety of products.

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Charley Lombardo Talks Long-Term Success

The GO2 Partners president discusses teamwork, trends and actionable solutions.

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Branded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation

The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.

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Using Scent in Direct Mail To Attract & Win Customers

Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating – or enhancing – customer experience when a consumer receives a marketing piece.

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