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Author: Brendan Menapace

Opportunities for Sales & Creativity With Folders & Brochures

With full-color printing, soft textures and creative design, folders and brochures can be anything but standard.

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Executive Perspectives: Shawn LaFave on the Power of Education

The president and chief branding consultant of North Georgia Promotions has embraced best practices to maximize business and focuses on solutions that offer clear value.

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PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando

Across more than 1 million square feet of exhibition space and countless education sessions, here are the main takeaways from the annual trade show.

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PRINTING United Expo: Hard Goods Trends & Conversations From the Show Floor

What promo suppliers were showing print buyers and sellers from the promotional products world.

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PRINTING United Expo 2025: Display Trends From the Show Floor

Illumination, adhesives and task-specific designs can set your event display apart from the rest.

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PRINTING United Expo 2025: How Commercial Printers Can Adapt to the Modern Marketplace

Alliance Insights’ Lisa Cross and Nathan Safran explained how printers can abandon old habits in favor of new ones that could save their businesses.

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PRINTING United Expo 2025: The Present & Future of Direct-to-Film Printing

DTF is a game-changing decoration innovation, and panelists said decorators can use it to scale their business if they invest wisely.

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PRINTING United Expo 2025: Using AI To Work Smarter & Faster

PRINTING United Alliance’s Joe Marin explained how AI can help or hinder your print and promotional business.

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PRINTING United Expo 2025: Actionable Sustainability Steps for Apparel, Decorators & More

Apparel, decoration and print experts weighed in on how to make incremental changes toward a sustainable future.

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What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

With three releases tied to the 30th anniversary of the first console release, Reebok and PlayStation play with color, shape and packaging for a complete nostalgia vehicle.

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