The health of the economy has been debated, but what’s indisputable is that consumers and business buyers have approached this year with caution. The proof can been seen in promo industry sales; in Q3 last year, industry growth slowed to 2.4%, and then .1% in the fourth quarter.
Read MoreThe Hard Sell: How Buyer Apprehension Results in Smaller, Less Frequent Orders and More Affordable Products
