In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.
Read More2025 Counselor State of the Industry
Author: C.J. Mittica
ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote
The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.
Read MoreASI Chicago 2025: Top Finds From the Show Floor
There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade show.
Read MoreASI Chicago 2025: Strategies To Influence People (in a Good Way)
Education Day speaker Mimi Brown dispelled myths about decision-making and revealed how persuasion is all about trust and connection.
Read MoreASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies
A trio of distributor leaders gave tips on sales and marketing tactics along with views on AI and how to navigate tariffs.
Read MoreProforma Founder Greg Muzzillo Announces His Retirement
The longtime Counselor Power 50 member and former Counselor Person of the Year said that it’s time for him to move on to the next phase of his life and let others at Proforma take the leadership reins.
Read More2025 ASI Media Salespeople of the Year
These are the solution-weaving sales all-stars propelling big business in promo.
Read MoreSales Compensation Survey: The Latest Trends in Rep Commission & Benefits
Slow industry sales and a reversal in the labor market have spurred a surprising resurgence in commission. Our annual survey also looks at sales rep responsibilities and significant cutbacks in benefits.
Read MoreThe Next 5 Years: Adaptability
Embracing transformation and continuously improving are essential for thriving in an ever-changing market.
Read MoreQ&A: How To Build Strong Client Relationships
A Counselor Award-winning distributor and Counselor Top 40 supplier sales rep share their best tips to create long-lasting bonds.
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