C.J. Mittica, Author at Print & Promo Marketing

ASI Chicago 2025: Top Finds From the Show Floor

There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade show.

Education Day speaker Mimi Brown dispelled myths about decision-making and revealed how persuasion is all about trust and connection.

A trio of distributor leaders gave tips on sales and marketing tactics along with views on AI and how to navigate tariffs.

The longtime Counselor Power 50 member and former Counselor Person of the Year said that it’s time for him to move on to the next phase of his life and let others at Proforma take the leadership reins.

Slow industry sales and a reversal in the labor market have spurred a surprising resurgence in commission. Our annual survey also looks at sales rep responsibilities and significant cutbacks in benefits.

Embracing transformation and continuously improving are essential for thriving in an ever-changing market.

A Counselor Award-winning distributor and Counselor Top 40 supplier sales rep share their best tips to create long-lasting bonds.

A new joint study shows how distributors differ in their concerns and challenges.

The drinkware was sold exclusively at Wawa this summer, and consumers can receive a new straw or a gift card refund.