Even as we shift back to hybrid work environments, in-person events and world travel, athletic apparel’s naturally comfortable fit will dominate the branding and advertising world. The question is, what styles are here to stay within this category and what are you, as a distributor, doing to capitalize on them?
Read MoreAuthor: Cassie Green
Hot Apparel Trends to Remember for 2023
At the close of every year, the fashion world gets a little makeover. Some apparel trends will stay around for the long term, whereas others fade in and out quickly. Most trends are dictated by retail and global influences, and while distributors probably aren’t going straight to the runway or H&M for the latest looks,…
Read MoreWarm Up Your Sales With Outerwear and Jackets
Seasonal changes represent a big opportunity for distributors when it comes to branded merchandise. As the summer months wrap up and we say goodbye to warm weather, businesses and organizations are preparing their cool-weather campaigns. That means instead of umbrellas and coolers, they’re looking for scarves and fuzzy blankets. When it comes to branded apparel,…
Read MoreBest Foot Forward: 3 Ways to Use Custom Socks and Footwear in Your Clients’ Branded Campaigns
Not only are custom socks an easy-to-sell item, they’ve also exploded in popularity for everything from employee and corporate gifts to sports uniform wear, festival attire and more. Read on for three ways to use custom socks and footwear in your clients’ branded campaigns…
Read MoreHow Promotional Caps and Headwear Fit Into Today’s E-Commerce World
The pandemic expedited the growth of the digital retail world, forcing promo distributors and their customers to quickly ramp up their online presence. But to truly stand out in an inundated virtual world of ads, marketing and more, distributors must stay on trend with their headwear offerings in order to achieve the best ROI possible for everyone…
Read More2022 Style Guide: 5 Trending Fashion Looks (and How to Bring Them to Promo)
Whether it’s the ongoing influence of sustainability or the growing power of millennial buyers, 2022 apparel trends are a combination of re-emerging nostalgia and renewed optimism. As styles new and old make their way into the promo industry, distributors should pay attention to what’s hip if they want their sales to grow. Here are five style trends to watch…
Read MoreCan’t Find T-shirt Stock? Try These 8 Ways to Save the Order
The T-shirt has long been one of the most popular promotional products. But not even the mighty tee is immune to supply chain challenges. As everyone struggles to piece together orders and track down inventory, the good news is there are some things distributors and decorators can do to improve their chances. Here are eight ideas…
Read MoreTake Athletic Apparel Promotions From Good to Great With These Product Trends and Decorating Ideas
It’s no secret that athletic apparel is huge right now. Everything from leggings to quarter-zips is being styled to bring comfort to even the most professional environments. As such, it’s crucial to not only offer the hottest styles, but to also know how to decorate them to customers’ needs. Read on for the latest trends and decorating ideas…
Read MoreNow Trending: Promotional Apparel Styles to Watch in 2022
Apparel trends come and go, with some standing the test of time, some falling from the public eye only to return later, and others dying as quickly as they came to be. But as we prepare for 2022, there are a few promotional apparel trends worth noting…
Read MoreLegal Battle Between Peloton and Lululemon Heats Up Over Athletic Apparel
Lululemon on Monday filed a patent lawsuit against Peloton claiming that the company has infringed on Lululemon’s intellectual property. Earlier this year, Peloton announced its own athletic apparel line, and now things are heating up in what looks like will be a legal battle between the two brands…
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