Move over, Netflix. As of last week, you can now purchase branded clothing, headwear, posters, coffee mugs and more from Hulu. Launched on Nov. 15, the new online store, called Shop Hulu, features merchandise for all your favorite shows provided by the streaming service. There will also be various holiday-themed gifts available…
Read MoreAuthor: Cassie Green
Vans and USPS Team Up for Branded Apparel and Footwear Collection
In a world where so many brands are teaming up to create merchandise capsules, an unlikely duo has formed. Set to launch later this month right on time for the holiday shipping rush, Vans and the U.S. Postal Service have announced a collaborative branded apparel and footwear collection that will include new versions of a few iconic Vans styles…
Read MoreDarius Rucker’s Apparel Collection is Latest Partnership by NFL, Fanatics
Music star Darius Rucker, formerly of Hootie and the Blowfish and current country sensation, is now adding another achievement to his lifetime of success: a line of officially licensed NFL apparel inspired by his love of music, football and fashion called NFL x Darius Rucker Collection by Fanatics. But, unlike the somewhat unpopular collection that…
Read MoreKornit Fashion Week LA Showcased Apparel’s Exciting (Digitally Printed) Present and Future
Sustainability, inclusion and diversity were the focus at the Kornit Fashion Week, which took place Nov. 2-5 in Los Angeles. Featuring keynote speakers and presentations, educational sessions, live demos and, of course, runway shows, the event put the spotlight on how fashionable apparel can be created sustainably using digital printing technology…
Read MoreVF Corporation to Invest $10.2M to Grow Distribution at Virginia Facility
VF Corporation, owner and operator of Vans, The North Face and other iconic apparel brands, is about to invest $10.2 million to grow its operation in Henry County, Virginia. The move will create 82 new jobs. VF Corp will increase distribution capacity at its 500,000-square-foot Martinsville facility to deliver products to consumers more quickly…
Read MorePeloton Teams Up With Beyonce, Adidas for Apparel Capsule
Before Peloton went full-on apparel brand earlier this year, the fitness company tested the waters via a partnership with Adidas. Now, Peloton is again drawing on Adidas and one other partner—none other than Beyoncé—as it takes another step toward increasing its branded apparel presence…
Read MoreQR Code Packaging, Plush Chicken Tenders and More: Popeyes and Burger King Follow McDonald’s With Their Own Twists on Celebrity Meal/Merch Collabs
McDonald’s has had a ton of success with its celebrity meal/merchandise collabs featuring superstars like Travis Scott and BTS. Other fast food brands have taken notice, and as predicted are rolling out their own versions of the celebrity meals with a few twists on the McDonald’s formula…
Read MoreWith 2021 Apparel Sales Expected to Surpass Pre-Pandemic Levels, It’s Baby Boomers Leading the Charge
As apparel sales have begun to recover this year, it makes sense that retailers are focusing their marketing efforts on Millennial and Gen Z buyers. But it might come as a surprise that it’s actually Baby Boomers leading the charge in recovery. Clothing spending by consumers ages 57 to 75 in the first half of the year was up 28% over 2019…
Read MoreHow California’s Garment Worker Protection Act Impacts Apparel Sector
California Governor Gavin Newsom signed a bill into law that will require the state’s garment factories to pay a minimum hourly wage in addition to giving workers other benefits. The Garment Worker Protection Act is designed to help ensure workers are paid properly and create a safer working environment, but opponents of the law believe it could lead to job losses…
Read MoreColoreel’s New Embroidery Thread Is Made From 100% Recycled Plastic Bottles
Coloreel, a Swedish textile innovation brand with a proprietary technology for embroidery enabling high-quality coloring of textile thread on demand, announced that it will begin offering 100% recycled polyester threads to be used with its instant thread coloring technologies…
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