I’d be rich if I had a dollar for every time I was convinced I had single-handedly broken the Internet, only to have the office I.T. guy come to my desk and bring it all back online with one keystroke. It’s happened more times than I should be willing to admit in a national publication.
Read MoreAuthor: Christen Gruebel
Fair Play for the Fairway
The best urban legends revolve around some rather unsavory themes, don’t they? Here’s one more you might not have heard: “Golf” is actually an acronym for “Gentlemen Only, Ladies Forbidden.” Not true.
Read MoreTaster’s Choice
WELCOME TO THE big show. That’s right. You might want a front-row seat for this.
Like the rest of the population, we here at Promo Marketing love our chocolate. Sure, some of our consumption is “research,” but really, when that three o’clock slump hits—nothing pacifies the staff quite like a little bit of the sweet stuff.
Read MoreTools of the Trade
GEAR HEADS AND tech junkies aside, we are a society that is collectively set in our ways. We like what we know.
Read MoreThe Price is Right
COME ON DOWN!
OK, don’t get excited. No one in a sparkly blazer is actually calling you to be a contestant in this crazy bidding war we call the promotional products industry. Yet, it does feel a little like everyone’s favorite game show sometimes, doesn’t it?
Read MoreQuiz: Do you know your demographic?
SUP. ?4U. WUT do u kno about teens? probs not a lot. but whatever, right? um, no. OMG it’s, like, so your bad.
Read MoreTurn Heads
SAVILE ROW, IN London, is Mecca for sartorially minded men, from Winston Churchill to James Bond. The street is filled with clothiers that specialize in “bespoke tailoring,” or the custom designing of suits per patrons’ specifications and measurements. The result? It’s not just an outfit—it’s a lifestyle. Say you bought your suit on Savile Row, and it will immediately conjure images of martinis, shaken not stirred; fast cars; and an exotic, glamorous life that has no place for off-the-rack garments. Simply, “custom” implies something special. So, why not put those thoughts to work when creating your next promotion?
Read MoreHigher Education
Let’s revisit, if you will, one of the most special and overwhelming times in a young person’s life: the tour de universities. Running around the country through various hallowed halls of learning is enough of a whirlwind, to be sure, but the most daunting part of it all has to be the variables involved. You might be able to briefly try each school on for size, but you won’t know if it truly fits until it’s been bought and paid for (first-semester transfers can testify to this).
Read MoreThe Feminine Mystique
Go find a cardboard box. It can be square or rectangular. Then, grab a piece of paper (newspaper, wrapping paper, tissue paper, doesn’t matter). Wrap the box. Even those who, during the holiday wrapping bonanza, invariably find themselves covered in little scraps and pieces of tape—not to mention the proud giver of a misshapen, lumpy gift—will agree this is (conceptually) a fairly easy task.
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