Christopher Ruvo, Author at Print & Promo Marketing

Tim Nale Named Chief Brand Officer at Proforma

Tim Nale is back in the promo game. The experienced executive, whose background includes technology leadership roles, has entered the C-suite at Counselor Top 40 distributor Proforma (asi/300094), taking the position of chief brand officer. His charge? Collaborate closely with Chief Marketing Officer Charity Gibson to engineer marketing solutions fueled by powerful tech. Nale’s appointment also teases big things…

The massive hurricane was forcing closures and otherwise impacting operations at industry companies in its path.

The industry will end the year with a bang, collectively generating its highest revenue and greatest year-over-year sales growth of any 2024 quarter in Q4.

The Counselor Top 40 supplier has struck an exclusive distribution partnership with the start-up supplier, whose products are made from recycled materials and are carbon-neutral.

A strike by unionized port workers along the East and Gulf Coasts could send disruption rippling through global supply lines, including the promotional products market.

Company leaders view the Federal Reserve’s Wednesday decision to decrease benchmark short-term borrowing rates as positive for the merch industry.

Counselor Top 40 distributor iPROMOTEu (asi/232119) has acquired fellow Counselor Top 40 distributor AIA Corporation (asi/109480).

Executives said the Counselor Top 40 supplier will become the exclusive supplier of the drinkware brand in promo and offer expanded imprint options. Tervis is reorganizing through a bankruptcy and plans to focus on the retail channel.

Following court wins in the United States, the fashion house has now successfully defeated the sportswear giant’s lawsuit in a German court.