Christopher Ruvo, Author at Print & Promo Marketing

As Port Strike Looms, Suppliers Prep & Adapt

The product providers to the $26.1 billion North American merch market believe that, despite the considerable disruption that could come with a strike, their stock levels will stay strong through year’s end.

Tom Arens has experience developing and managing IT teams at Fortune 100 companies and startups. Now, he’s joining Counselor Top 40 supplier Outdoor Cap Company (asi/75420) as head of technology. Arens’ charge is to foster collaboration and innovation to drive successful projects and improve the hat-making company’s…

Stran Promotional Solutions (asi/337725), a Counselor Top 40 distributor, has acquired the assets of Gander Group, a California-based provider of casino continuity and loyalty programs that generated more than $34 million in 2023 revenue. The move represents a deeper push by Quincy, MA-headquartered Stran into the gaming and entertainment…

Delta Apparel, a former Counselor Top 40 supplier, is reportedly in line to be liquidated. However, Delta, which filed for bankruptcy this summer, has bidders for its retail Salt Life brand.

Executives at the Counselor Top 40 suppliers said the move creates a one-stop web-based destination for high-quality apparel and hard good branded merchandise.

The agency had sought to ban the contract clauses, which have been a point of controversy in the promo products market and other industries, throughout the U.S.

Industry distributors say requests for proposals have become more complicated and time-consuming. They’re adapting, but some believe a reimagined process would behoove their firms and their clients.

Galaxy is continuing to broaden its offerings through a new partnership with Welly, a drinkware brand with a giveback mission

The deal brings together two companies that specialize in providing custom apparel and promo solutions for the collegiate market.

All items are made to order through SoundCloud, and the entertainers keep 100% of their profits, the streaming service said.