Here is why you should sell to construction workers and other rugged markets, and the products you need to ensure a long-term safety program.
Read MoreWe Built This City
Author: Colleen McKenna
3 Labor Day Promotion Ideas
How to find potential Labor Day clients and implement a promotion before September 2.
Read MoreHow to Avoid a Decorating Mistake Like Nike’s
Last week, Sean Norris wrote a piece about Nike’s Carolina Panthers’ shirt misprint. Here’s how to avoid similar mistakes in your sports team programs.
Read MoreEditor’s Picks: The Great Outdoors
Promotion ideas for rugged workers or recreational outdoorsmen.
Read MoreRevisiting the Apple Logo Effect
A high-end fashion brand’s CEO moves to Apple. What it means for luxury goods and logo use.
Read More2013 Supplier Excellence Awards
Promo Marketing’s Supplier Excellence Awards honor the top suppliers of apparel and hard goods in 2013.
Read MoreStyle Terms You Need to Know
If you’ve never known what “slub” is or why organic cotton matters, here is a rundown of the top terms for apparel in 2013.
Read MoreSports Marketing Lessons from Wimbledon
Nike outfits tennis stars for Wimbledon. Here’s how to use the styles in your next tennis promotion.
Read MoreDo You Consider Ethics & the Environment When You Sell Apparel?
6 tips on how to ensure that the garments you’re selling are safe and ethical.
Read MoreOld School
Every school needs pens, notebooks and backpacks. Every school has fundraisers and student events that need products. But this widespread promotional need means you will have a lot of competition. Here’s how to ace school sales and tackle your competitors.
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