Convergence Corner, Author at Print & Promo Marketing

Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big-Name Customers

The CEO of Merch.com traces his career from Wall Street to making tote bags, to now leading a full-service print and promo distributorship with a client list made up of household names.

The vice president of sales for BrandCo Marketing delves into that and much more when it comes to having success in the worlds of branded merch and printing.

The Native American woman-owned business combines print and promotional products together for campaigns that go much deeper than the ink on the surface.

Enrique Perez, president of Hitex Marketing Group, recalls how a tough challenge yielded one of its most innovative promotions.

Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.

With a PhD in chemistry and a past working for Coca-Cola, Downing relies on the scientific method to troubleshoot problems and drive an eco-friendly approach at her Big Frog Custom T-Shirts franchise.

Ryan Cady, director of client success at Imprint Engine, tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th-hour roadblock, but with the strength of his network and relationships, everybody ended up happy.

Courtney Bills, CEO of Tactive, discusses her company’s recent acquisition and how print and promotional products work together to create “multisensory marketing for a digital world.”