Christopher Ruvo, Author at Print & Promo Marketing

Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.

This five-pronged primer delivers strategies and stories to help printing pros power up sales by making merch part of their business arsenal.

There were indications the popular app could be saved from outlawing at the 11th hour, but with its fate still uncertain, merch industry marketers were contemplating a world without the viral video-sharing platform.

The action against Huafu Fashion Co., 25 of its subsidiaries and other entities in sectors like energy and mining comes as U.S. authorities crack down on companies believed to have ties to coerced labor in Xinjiang.

ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.

Los Angeles-area promo companies have faced harrowing challenges since the blazes erupted but are also doing their part to help their communities.

The Counselor Top 40 firm has struck a deal that entails the purchase of Skinner & Kennedy Co. offerings that include commercial, desk pad and planner calendar styles, as well as products like notepads and paper fans.

The Counselor Top 40 supplier will be offering tech accessories from the Seattle-based firm through its webstore platform.

The Counselor Top 40 supplier will be offering an assortment of the physician-founded medical apparel brand’s bestsellers in the promo space.

Roddis is taking the top role at the Counselor Top 40 distributor as former president Mike Giachetti transitions to what was described as semi-retirement.