C.J. Mittica, Christopher Ruvo, Author at Print & Promo Marketing

Promo Insiders: 5 Big Takeaways From the ASI Power Summit

AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promo industry.

Enacted this year, the regulations have drawn criticism and praise from promo professionals and face a handful of court challenges, including a fresh appeal in one case.

S&S CEO Frank Myers sat for a Q&A that focused on the massive acquisition involving two of the industry’s largest suppliers.

The case could impact future legal fights involving claims of trademark infringement.

Leading pros provide insight for increasing client retention to help bolster distributors’ top and bottom lines.

The Counselor Top 40 distributor inked a licensing agreement that will have the firm managing promotional goods, including match day giveaways and gifting, for the NWSL.

A trio of promo C-suiters (all on the just-released Counselor Power 50 list) whose firms do extensive business internationally took to the stage at the ASI Power Summit on Tuesday, Oct. 15, to discuss their reasons for going global, the opportunities international expansion presents and the many difficulties in conducting business overseas.

Former Republican Congressman Will Hurd and top Democratic Strategist Donna Brazile discussed what it will take to win the election and put out a call for unity.

As more distributors pay for orders with credit cards, suppliers are charging fees to process the transactions – a sticky subject for promo companies.

Gina Watson, CEO until recently, has become the principal owner and chair of the apparel supplier, which operates through brands that include Live and Tell by L.A.T. and Rabbit Skins.