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Author: Christopher Ruvo

No ‘Day One’ New Trump Tariffs, But President Says the Levies Are Coming

Intensified import duties are a strong possibility under the United States’ just-sworn-in 47th president.

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Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.

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A Printer’s Guide to Success With Promo

This five-pronged primer delivers strategies and stories to help printing pros power up sales by making merch part of their business arsenal.

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TikTok Ban Looms: Promo Marketers Brace for Seismic Shifts in Strategy

There were indications the popular app could be saved from outlawing at the 11th hour, but with its fate still uncertain, merch industry marketers were contemplating a world without the viral video-sharing platform.

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Feds Ban Large China-Based Textile Manufacturer Over Forced Labor Concerns

The action against Huafu Fashion Co., 25 of its subsidiaries and other entities in sectors like energy and mining comes as U.S. authorities crack down on companies believed to have ties to coerced labor in Xinjiang.

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Promo Insiders: Recapping Key Trends, Business-Building Strategies & Inspiration From ASI Orlando 2025

ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.

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‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires

Los Angeles-area promo companies have faced harrowing challenges since the blazes erupted but are also doing their part to help their communities.

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Koozie Group Acquires 125-Year-Old Calendar Company’s Line

The Counselor Top 40 firm has struck a deal that entails the purchase of Skinner & Kennedy Co. offerings that include commercial, desk pad and planner calendar styles, as well as products like notepads and paper fans.

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Vantage Apparel Partners With iClick

The Counselor Top 40 supplier will be offering tech accessories from the Seattle-based firm through its webstore platform.

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S&S Activewear To Sell Medical Scrubwear Brand Jaanuu

The Counselor Top 40 supplier will be offering an assortment of the physician-founded medical apparel brand’s bestsellers in the promo space.

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