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Author: Christopher Ruvo

Judge Dismisses Lead Lawsuit Against Stanley Drinkware’s Parent Firm

Still, U.S. District Judge Tana Lin left the door open for plaintiffs in the proposed class action suit to file an amended complaint that would reignite the legal battle.

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Hit Promo To Create, Sell Cutter & Buck-Branded Hard Goods

The move marks another strategic partnership between Counselor Top 40 promotional products suppliers.

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Shonebarger, Appelbaum Launch New Supplier

Promo veterans Eric Shonebarger and Josh Appelbaum have created TCF Linen, a new division of Ya Ya Creations that offers event supply goods, including centerpieces, wall décor, lighting, tableware and table lines.

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Convergence Corner: How College Hill Maintains Its Local Roots Amid Growth & Expansion

Gabi Gebauer-Lewis of Pullman, WA, distributor College Hill details her company’s journey from selling T-shirts to college students to becoming a full-service one-stop shop for promo and print customers.

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No ‘Day One’ New Trump Tariffs, But President Says the Levies Are Coming

Intensified import duties are a strong possibility under the United States’ just-sworn-in 47th president.

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Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.

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A Printer’s Guide to Success With Promo

This five-pronged primer delivers strategies and stories to help printing pros power up sales by making merch part of their business arsenal.

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TikTok Ban Looms: Promo Marketers Brace for Seismic Shifts in Strategy

There were indications the popular app could be saved from outlawing at the 11th hour, but with its fate still uncertain, merch industry marketers were contemplating a world without the viral video-sharing platform.

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Feds Ban Large China-Based Textile Manufacturer Over Forced Labor Concerns

The action against Huafu Fashion Co., 25 of its subsidiaries and other entities in sectors like energy and mining comes as U.S. authorities crack down on companies believed to have ties to coerced labor in Xinjiang.

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Promo Insiders: Recapping Key Trends, Business-Building Strategies & Inspiration From ASI Orlando 2025

ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.

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