Christopher Ruvo, Author at Print & Promo Marketing

Proforma Printhouse Announces Second Acquisition of 2024

The Michigan-based print and promo products distributor has now engineered four acquisitions in as many years.

The Counselor Top 40 supplier noted that rising revenue in the activewear division, which includes business with promo, helped propel the overall gain.

The action comes as authorities continue to crack down on companies believed to have ties to coerced labor in the Xinjiang province.

Plus, exclusive ASI Research findings on which candidate promo end-buyers and Power Summit attendees think will be better for the economy.

The move will double the Counselor Top 40 supplier’s footprint in the Buckeye State and generate 100 new jobs while helping the firm to better serve customers, executives said.

The Counselor Top 40 distributor said business divisions that include VistaPrint and former Top 40 firm National Pen increased revenue.

FOTL’s JERZEES and Russell Athletic brands, however, will continue to be available in the space, according to Counselor Top 40 suppliers S&S Activewear and alphabrode

AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promo industry.

Enacted this year, the regulations have drawn criticism and praise from promo professionals and face a handful of court challenges, including a fresh appeal in one case.

S&S CEO Frank Myers sat for a Q&A that focused on the massive acquisition involving two of the industry’s largest suppliers.