Golf’s first major tournament of the year plays host to one of the most interesting phenomena in the world of branded merchandise. There are lessons in that for promo pros.
Read MoreLearn From These 4 Fun 2025 Masters Merch Trends
Author: Christopher Ruvo
Trump Pauses Reciprocal Tariffs for Most Countries; Hikes Levies On China
The president said he was dropping specialized country-specific import levy rates he announced last week to a baseline 10% for at least 90 days.
Read MoreNearly 1,000 Tune Into ASI Tariff Webinar Featuring Expert Panelists
The panel discussed the implications of the Trump administration’s tariffs for promo and offered advice industry businesses can use to mitigate the upheaval.
Read MoreLegality of Trump Tariffs Questioned as President Hits China With Another 50% in New Tariff Rates
Some legal experts say President Trump lacks the authority to implement his sweeping levies, and at least one lawsuit has been filed. Meanwhile, the White House has heaped a total of 104% in additional duties on China in 2025.
Read MoreUnited Kingdom To Restrict Government Departments From Buying Branded Merch
A U.K. minister called spending on promotional products “wasteful,” adding it will be allowed only in select circumstances.
Read MoreThe Fallout From Trump’s ‘Worse Than Expected’ Tariffs
Promo leaders expect the sweeping new levies, announced by the president on April 2, to cause soaring price hikes, damage the economy and reduce demand for branded merch.
Read MorePCNA Announces Partnerships With Brands London Fog, Weather Station & Leuchtturm1917
The Counselor Top 40 firm will be selling a handful of notebook styles from Leuchtturm1917 and umbrellas from London Fog and Weather Station.
Read MoreL.L.Bean Hits 4imprint With Trademark Lawsuit Over ‘Boat and Tote’ Branding
The Maine-based outdoors brand wants promo’s largest distributor to pay damages, fork over profits and destroy products it sells that carry the alleged offending marks.
Read MorePresident Trump Announces Sweeping New Baseline & ‘Reciprocal’ Import Tariffs
The president revealed new levies on April 2 that stand to affect promo product pricing, sourcing, cash flow and sales.
Read MoreLederer-Led Firm Relaunches MyPromoPartner as Premium Square USA With Expanded Products, New Director
An investment firm headed by promo industry veteran Jeff Lederer acquired supplier MyPromoPartner when it also bought Counselor Top 40 distributor Myron and is now giving the supplier new life under Michael Reisbaum.
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