Christopher Ruvo, Author at Print & Promo Marketing

Promo Industry Achieves Record Sales in 2024 Despite Challenges

ASI Research shows that distributors increased collective sales by 1.8% year over year to $26.6 billion – a new high-water mark.

Still, U.S. District Judge Tana Lin left the door open for plaintiffs in the proposed class action suit to file an amended complaint that would reignite the legal battle.

Promo veterans Eric Shonebarger and Josh Appelbaum have created TCF Linen, a new division of Ya Ya Creations that offers event supply goods, including centerpieces, wall décor, lighting, tableware and table lines.

Gabi Gebauer-Lewis of Pullman, WA, distributor College Hill details her company’s journey from selling T-shirts to college students to becoming a full-service one-stop shop for promo and print customers.

Intensified import duties are a strong possibility under the United States’ just-sworn-in 47th president.

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.

This five-pronged primer delivers strategies and stories to help printing pros power up sales by making merch part of their business arsenal.

There were indications the popular app could be saved from outlawing at the 11th hour, but with its fate still uncertain, merch industry marketers were contemplating a world without the viral video-sharing platform.

The action against Huafu Fashion Co., 25 of its subsidiaries and other entities in sectors like energy and mining comes as U.S. authorities crack down on companies believed to have ties to coerced labor in Xinjiang.