Dan Marx, Author at Print & Promo Marketing

How To Embrace Tactile Wide-Format Printing

One of the newer opportunities available for print service providers (PSPs) and their customers is the ability to print textures or finishes, offering a tactile and/or visual “bonus” when compared to flat printing on a flat substrate.

This article highlights the investment and growth efforts of two commercial printing companies, one mid-sized and one massive, and provides a view into the reasoning behind their efforts.