NAPCO Research and Promo Marketing recently released the fourth iteration of their ongoing Promotional Products Industry Recovery Research, which aims to track how the promotional products industry is reemerging from issues faced during the COVID-19 crisis. According to the latest current indicators reading, business activity throughout the industry is rising…
Read MoreAuthor: David Wilaj
COVID-19 Promotional Products Industry Recovery Research: Increasing Activity Points to Growth in Near Future
While respondent data from late October indicates that industry activity is still declining, it is doing so at a much less drastic rate when compared to the first two reports. Nearly an equal amount of companies are now saying that sales are trending upward (39.1 percent) and downward (40.9 percent), which is an improvement…
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