Deborah Corn, Jamie McLennan and William Crabtree share firsthand perspectives on today’s economic realities, along with practical ideas for protecting margins, communicating price increases, strengthening customer relationships and adapting to an increasingly unpredictable marketplace.
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Most print websites are built to sell services. But if you also want to attract people to work with you, your website has another responsibility.
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Your print business should be your most powerful case study, in full view. Not a dated certificate wall or a sample rack tucked into a corner, but a living portfolio that surrounds people the moment they step onto your property, and through your door.
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