A recent frustrating experience led Deborah Corn to ask an important question: How well do you understand what your customers know?
Read MoreAre Your Customers Getting the Wrong Message?
Author: Deborah Corn
Are Rising Costs Reshaping the Print Industry?
Deborah Corn, Jamie McLennan and William Crabtree share firsthand perspectives on today’s economic realities, along with practical ideas for protecting margins, communicating price increases, strengthening customer relationships and adapting to an increasingly unpredictable marketplace.
Read MoreYour Website Is a Career Destination
Most print websites are built to sell services. But if you also want to attract people to work with you, your website has another responsibility.
Read MoreIf You Can Print It, Why Aren’t You Living It?
Your print business should be your most powerful case study, in full view. Not a dated certificate wall or a sample rack tucked into a corner, but a living portfolio that surrounds people the moment they step onto your property, and through your door.
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