Christa Martin, president and founder of Addressed for Success talks about her career path, gets candid about industry challenges, and explains how election season impacts her business.
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As part of Print & Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Karl Ziegler, president of Ruckus & Co. Inc., Greenwood, South Carolina. Here, he shares how personal growth fuels his leadership style, offers a glimpse into serving high-profile events,…
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Sock 101 CEO Kelly Yarborough talks about the TikTok effect on marketing, reveals how the company is upping its shoe game, and explains how landing a deal with two prominent fashionistas led to becoming a promo sock supplier staple.
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Bag Makers CEO Maribeth Sandford details how she went from buying one printer and decorating bags by night to selling 90 million bags annually.
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Bryan Goltzman, owner of Liquid Screen Design, tells his story of perseverance, advocates for promo, and shares what motivates him.
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Sharon Schiffelhuber details her decorated career in the promo space, which has been over 40 years in the making.
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This mother-daughter duo details their journey as business partners and what they’ve taken away as their greatest accomplishments since joining forces.
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Dominique Volker, executive director of enterprise sales for Whitestone Branding, details her journey from growing up in a sleepy town in central Pennsylvania to becoming a sales powerhouse.
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Jose Gomez, CEO of Edwards Garment, shares his goal-setting process, gets honest about staffing challenges, and explains how apparel companies help brands tell meaningful stories.
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Betty Jensen, director of customer operations for Koozie Group, Clearwater, Florida, details her decades-spanning career in promo, the lessons she’s learned, and the power of teamwork.
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