To this day, when Brannon Craig shops for consumer electronics, chances are he’s leaving the store with a SONY item. It’s simple logic, he said. The outdoor chair he brought to his kids’ sporting events had a SONY logo on it, and the brand gained his loyalty. That’s the power of promotional products. And Craig should know. Building relationships through outdoor promos is what he does…
Read MoreAuthor: Elise Hacking Carr
Women in Print and Promo 2022: From Sales Reps to CEOs, Meet 14 Women Leaving Their Mark on the Industry
Our Women in Print and Promo 2022 highlights women of varying professional backgrounds—from sales representatives to CEOs. Their passion for empowering others, including the next generation of women, is just one of many things that unite them. We asked each of them to tell us about their experiences, what they’ve learned and where they find inspiration. Read on for their introspective takes…
Read More5 Big Issues Impacting the Print and Promo Industry in 2022
Most virus restrictions have been lifted and business has returned, but the print and promo industry continues to grapple with the ongoing ripple effects of the pandemic: inflation, materials shortages, staffing challenges and more. We break down five big issues to watch for the rest of 2022…
Read More2021 CSR All-Stars: 9 Customer Service Professionals Keeping Print and Promo Running
As the primary point of contact for vendors, clients and partners, CSRs have maybe the toughest job in the industry. They deal with people directly, day in and day out, the bearers and receivers of bad news. And yet, even with a lot more bad news than usual, CSRs remain overwhelmingly positive. Just look at the nine we profiled for our 2021 CSR All-Stars feature…
Read More2021 Top Distributors: How BAMKO Nearly Doubled Sales While Facing Pandemic ‘Pressure Test’
As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Joshua White of BAMKO, the No. 9 company on this year’s list…
Read More2021 Top Distributors: How HALO Branded Solutions Took the No. 1 Spot
As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Marc Simon of HALO Branded Solutions, the No. 1 company on this year’s list…
Read More2021 Top Distributors: Stats, Trends and Analysis
For many distributors, the coronavirus pandemic has been a mixed bag of challenges and opportunities, ups and downs. That helped shape our newly combined (and expanded) 2021 Top 75 Distributors list. According to our data, the top 75 print and promotional products distributors totaled $6.79 billion in 2020 sales…
Read MoreDifference Makers: Women in Print and Promo 2021
In celebration of International Women’s Day 2022, we’re looking back at our 2021 Women in Print and Promo special feature. Read up on the awesome women creating dynamic marketing campaigns, running machinery, leading multimillion-dollar companies and more, and stay tuned to our website and magazine for the 2022 edition of Women in Print and Promo, coming in May…
Read MoreHow the Pandemic Influenced Tech Promotional Products (From Security Concerns to Hygiene Awareness)
According to The Economist, before the pandemic, Americans spent 5% of their working time at home. By spring 2020, that number skyrocketed to 60%. Zoom learning curves aside, the transition went better than expected. But, privacy concerns quickly overshadowed convenience…
Read More2021 State of the Industry Report: The Latest on Promotional Apparel
As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Pat Noonan, chief product officer for SanMar, Issaquah, Wash., who gave us an inside look at the state of promotional apparel…
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