Incorporating data from NAPCO Research, insight from government affairs analysts and reporting from our editors, the 2021 State of the Industry report is a comprehensive look at the challenges of the past year and the opportunities available to industry businesses as the year progresses. The report features four subsections and five Q&As with industry experts…
Read MoreAuthor: Elise Hacking Carr
Staples Rejects Buyout Offer From Cerberus Capital Management
And then there was one—buyout option for Staples, that is. In April, our sister site Print+Promo reported that the Framingham, Massachusetts-based retailer was in early-stage talks with a limited number of private-equity firms for a possible sale. It’s no secret that Staples has been struggling over the last five years due to heightened competition from online giants like Amazon…
Read MoreMassachusetts Reprints ‘Hundreds of Thousands’ of Primary Ballots Following Printing Error
Super Tuesday was two days ago, but another race to the finish was happening behind the scenes in Massachusetts. According to The Boston Globe, hundreds of thousands of ballots for today’s presidential primary had to be reprinted due to a printing error. Because the ballots were printed digitally, they were more susceptible to moisture or smudging,…
Read MoreStandard Register Co. Files Lawsuit Against Two Former Employees
Standard Register Co., Dayton, Ohio, is suing two long-time, former sales employees for launching a similar company called Focus Impressions Inc., located in the Boston area.
Read MoreFashion Sense
We at Promo Marketing understand that summer living isn’t always easy for our readers—particularly for those trying to fulfill the hot-weather wardrobe demands of fickle clients. Sure, a basic crew-neck tee will never go out of style, but what happens when your customer wants to outshine the competition with something bold and fresh? We’ve got expert insights into the T-shirts and tanks that will make your apparel programs sizzle.
Read MoreWhat Women Want
The secret’s out: Women’s apparel generates big business. According to the NPD Group, a global information company, total U.S. women’s apparel retail sales reached $116.4 billion in 2013, up 4 percent from 2012. That number has caught the attention of industry giant Nike and it’s tailoring its marketing messages accordingly. At press time, Nike launched its #BetterForIt campaign as a way to inspire women trying to reach their personal fitness goals. The company hopes this major advertising spend will turn its $5 billion women’s wear business into a $7 billion business by 2017.
Read MoreWork It
For many Americans, home is where the office is. According to a recent Gallup poll, adults employed full-time reported working an average of 47 hours each week, essentially tacking on an extra day to the workweek. This number has remained relatively steady over the past decade, and as more executives push a “do more with less” agenda on their staff, it only has one direction to go: up.
Read MoreCenveo to Close Minneapolis Commercial Printing Facility, Eliminates 112 Jobs
Cenveo Corp. will permanently close its Minneapolis-based commercial printing facility located at 121 12th Ave. S. by the end of March.
Read MoreGot Control Issues?
Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.
Read More3 Ideas for Mother’s Day Promotions
Mother’s Day is just around the corner. Here are three ways to make it a memorable occasion for moms everywhere. After all, they deserve it.
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