Given that it’s been the hottest product category of the past decade, you may think we need to finally put a lid on this drinkware talk. But the market for cups, mugs and tumblers continued to soar in 2023 as consumers prioritize healthy habits and sustainability. Drinkware market share has grown five of the last…
Elena Hubert
Mattel has teamed up with the Professional Women’s Hockey League (PWHL) for a line of Barbie-tastic merchandise.
Pickleball has seen 224% growth since 2020, and it's not the only fast-growing paddle sport with promo potential.
The beachy teen retailer looked to the sport – which is exploding in popularity with Gen Z – for its latest merch collaboration.
To celebrate the 40th anniversary of the classic video game, the convenience chain is releasing a line of co-branded apparel and a Tetris gaming console shaped like the iconic Slurpee drink.