For apparel decorators looking to diversify, branching out into hard goods is a smart move, whether it means pairing name-brand drinkware with an embroidered quarter-zip in a new hire kit or adding name badges and lanyards to an employee uniforming program
Read MoreAuthor: Emily Wilson
Editor’s Picks: Electronics & Tech Accessories
These smart picks bring more convenience, connectivity and fun to daily routines.
Read MoreDoes Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on how much Sharks are willing to invest in a company, particularly in later seasons.
Read MoreTap Into the Vintage Aesthetic for Trendy T-Shirts
A modern yet vintage-style tee isn’t an oxymoron.
Read MoreHow Green Giftz Was Ahead of the Sustainability Curve
Karen Scarpino and her Michigan-based promo firm were creating unique upcycled products decades before it was a common practice in the industry.
Read MoreEditor’s Picks: Creative Packaging
These packaging essentials can elevate a standard giveaway.
Read MoreIs Your Business Ready for California’s Textile Waste Law?
California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the law in 2031.
Read More3 Trends To Watch in Promo Hard Goods
New takes on already-popular products are becoming more common this summer.
Read MoreHow Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
Read MoreTees or Towels? NBA Playoff Promo Sparks Debate
For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 2026 playoffs.
Read More